Carlos Viladevall is the CEO for Posterscope Iberia. He has more than 20 years of international working experience in the areas of general management, strategy, marketing, sales, business development and corporate finance within a range of industries including media, internet, telecoms and FMCG.
He started his career in the FMCG industry (Nutrexpa) assuming different marketing roles where he co-led the most successful promotion of the company’s 50 year history. Later, as management consultant for Arthur D. Little, Carlos worked on Corporate Finance, Strategy and Organization projects in the UK, France, Portugal, Italy and Spain.
In 1999, he joined an Internet startup that later sold to the second largest telecom group in Spain where he became Marketing Director for the Internet division (eresMas - currently Orange). He also assumed the leadership for the areas of Strategic Planning and Business Development for the international side of the business (USA and Latam).
He joined Dentsu Aegis Network in 2005 as Worldwide Managing Director at the groups' a creative OOH agency (psLIVE). Later he was promoted to Managing Director for Posterscope Spain, and to CEO for Carat Spain. Currently, he is the CEO for Posterscope Iberia (Dentsu Aegis Network).
Carlos holds an MBA from Harvard Business School.