Carsten Andreasen - Head of Marketing Insights, Northern Europe, Google, Denmark

Carsten Andreasen is Google/Youtube's Head of Market Insights for Northern Europe.

He has followed a media landscape in constant change over the last decades, always with the users at the center of his research. Before joining Google, Carsten led the Danish public service broadcaster DR's digital media research and consulted on strategy, worked in commercial TV and held positions in the field of media research with TNS.