BARS

Laura Aldridge - VP, Consumer & Market Intelligence, RAPP, USA

Laura Aldridge is a strategist and business intelligence analyst with experience in entertainment, automotive, finance and media. She’s uncovering and using data to create a suite of products that deliver foundational intelligence efficiently and at scale to support client and agency teams.

As a data advocate, Laura also covers data privacy, tracking and translating current and pending legislation, building core products and summaries that help marketers navigate an ever-changing privacy landscape.


Florian Lichtwald - Managing Director, SVP Global Telecom & Data Partnerships, Zeotap, Germany

Florian Lichtwald is Managing Director and the Chief Data Partner Officer at zeotap. He spends most of his time building global partnerships with large-scale enterprises across industries (including Telecom, Finance, eCommerce, Retail and Services) owning high-quality data assets.

While originally being based out of the zeotap headquarter in Berlin he manages several teams and partners across America, India and Europe. As of today, he has won 9 telecom operators amongst other enterprises to share their data with zeotap's patented data platform zeoCore.

Before zeotap, Florian headed strategic projects at Porsche Consulting Group and IBM, where he acquired strong business strategy, technology and enterprise sales skills.

Kasper Skou - CEO, Co-Founder, Semasio, Germany

Kasper Skou began his career as a Management Consultant before joining the semantic search engine company Speed of Mind as CEO.

After earning his MBA at INSEAD, he joined European behavioral targeting company Wunderloop as Chief Product Officer.

In 2010, Kasper founded Semasio with former Speed of Mind colleague Thomas Rask Thomsen. Together they leveraged their shared experience to create a new paradigm in data-driven marketing: semantic behavioral targeting.

Chris Jantz-Sell - VP Product, SambaTV, USA

Chris Jantz-Sell is the VP Global Growth & Strategy at Samba TV, a data and analytics company that measures television viewership across screens. In his current role, Chris is responsible for Samba’s international expansion and global strategy. Chris joined Samba TV in 2012 and spent 5 years as Samba’s VP of Product where he built and led product, design and data science teams, directed OEM integration strategy, managed core technology development and oversaw the company’s advertising, analytics, and consumer offerings.

Prior to Samba TV, Chris spent more than 10 years defining and executing product and business strategies for various tech start-ups and played a key role during three separate acquisitions.

Chris holds an MBA from Harvard Business School as well as a Bachelors of Arts degree in Economics and Computer Science from Hamilton College. Chris is currently binge watching Sons of Anarchy and Friday Night Lights.

Yuan Ren - Head of Data Science, mParticle, USA

Yuan Ren is Head of Data Science at mParticle, a customer data platform that integrates and orchestrates data across channels, partners, and systems. Yuan works on data driven products in general, including building reliable and near real-time data pipeline, designing and implementing algorithms to extract insights from data, and delivering custom-facing analytics features.

He has a background in software engineering and machine learning. Previously, Yuan was Sr. Principal Research Engineer at Yahoo, where he came via the acquisition of interclick. At interclick/Yahoo, Yuan built services and algorithms to optimize performances of digital advertising.

Yuan holds a PhD in Industrial Engineering from Texas A&M University and a BS in Automation from Tsinghua University, China.

Sandeep Jeereddy - Data Scientist, Ingenics, USA

Sandeep Jeereddy is a data scientist for Ingenics. In this position, he uses advanced information-gathering techniques to discover business needs and demands for product. Through data mining, predictive modeling, and analytics, Sandeep Jeereddy shares his findings with business owners to help them improve services and products and better understand consumer needs. Previously, he worked as a business analyst at OST Inc.

Sandeep graduated from the University of Alabama, where he earned a master of science in industrial engineering, focusing on applied statistics and systems simulation. He also holds a Six Sigma Black Belt from the American Society for Quality.

Other accomplishments in Sandeep Jeereddy’s professional life include an Agile Scrum modeling presentation at DC Week 2011. This model allowed predictions to be made for a project based on data such as the time, resources, and workload needed for an Agile-based approach to software development. He also published “Using a Federal Database and New Factors for Disaggregation of Freight to a Local Level” in Applications of Advanced Technologies in Transportation in 2008.

Kai Xiang Neo - Product Manager, Amnet Programmatic Experts for Dentsu Aegis Network, Singapore

Kai Xiang Neo is Product Manager, Amnet Programmatic Experts for Dentsu Aegis Network.

Most recently, he was Manager in the insights and analytics team at Xaxis APAC.

He has 4 years of experience in digital marketing, advertising and analytics. He conducts advanced analytics for advertisers. He also codes, designs and develops business intelligence dashboards.

Kai Xiang holds a Bachelor of Science with a major in Statistics from National University of Singapore.

Shailin Dhar - Director of Research and Founder, Method Media Intelligence, USA

After his experience from working at ad-networks and in the affiliate marketing space, Shailin Dhar began speaking out against ad-fraud in 2014. Called the "Fraud Crusader", Shailin takes ad-fraud very seriously because of the wider implications to the economy and integrity of the open internet. 

Working with international advertising trade bodies, agency groups, brand advertisers, ad-tech firms, and ad-verification companies to fight advertising fraud, has solidified his reputation in the industry as a leading expert on the topic.

Shailin's experience working independently since 2014, led him to found Method Media Intelligence in 2017 to take his crusade to the next level by teaming up with like-minded experts that can help make a real impact on the industry. 

Having written many publicly available articles and research pieces on the topic of ad-fraud, Shailin's goal is to increase the level of awareness across the industry, as he is a strong believer in "Knowledge is Power."

Brian Fitzpatrick - General Manager, Demand Business Unit, IPONWEB, UK

Brian Fitzpatrick is General Manager of the Demand business unit for IPONWEB, responsible for defining and executing the global strategy for the company's Demand Side platform business.

Prior to this, Brian worked as an Angel Investor building a successful portfolio in the online digital media industry with companies including Tabmo.io, Smartology.net, Shiftforward.eu, StatIQ.co and the Block chain company Provenance.org. 

Earlier, Brian was the Managing Director for the European business of Adap.tv managing operations across all European markets and the transition of the team after it was acquired by AOL in 2013. 

Prior to Adap.tv, Brian was European Managing Director of the Media Innovation Group (the MIG), WPP’s first technology development organisation. The MIG became the first and largest agency trading desk and lead to the formation of Xaxis.

Ryan King - Managing Director, Innovation, Samba TV, USA

Ryan King is the Managing Director, Innovation of Samba TV, based in San Francisco. 

With over 14 years of experience in marketing measurement, he has actively and successfully immersed himself in designing and developing cross media advertising measurement tools to enhance marketing for clients across many industries. 

Prior to Samba TV, Ryan was a Senior Account Manager at Factor TG covering all aspects of the research process from implementation to reporting, before becoming the Director of Market Research at InsightExpress, and later the Vice President of Ipsos ASI, managing product development for new advertising research tools and designing and managing digital and cross media measurement products. 

He is a recipient of the Great Minds: Rising Star Award from The Advertising Research Foundation (ARF) and holds a B.S. in Marketing from California State University Sacramento. 

Luke Mulks - Director, Business Development, Brave Software, USA

Luke Mulks is currently Director of Business Development at Brave Software, and is a core member of the Basic Attention Token (BAT) team. 

Prior to joining Brave, Luke was the Director of Ad Products at OAO, where he handled ad product integrations and operations for OAO's clients, who are among some of the largest media companies and publishers on the web. 

Luke's focus at Brave is to apply his expertise from his background in publishing, startups and advertising into the Brave browser and Basic Attention Token platform. 

Jose Antonio Carbajal - VP, Data Science, Turner, USA

José Antonio Carbajal is the VP, Data Science of Turner Broadcasting, where he leads the Optimization and Revenue Management team that develops optimization-based decision support systems, assisting Turner management with decision making, policy formulation, and other managerial functions. He has most recently been involved in the design and implementation of novel forecasting and optimization models enabling audience targeting on television.

José Antonio is also a part-time instructor at the Stewart School of Industrial & Systems Engineering at Georgia Tech, and he is an active member of the Institute for Operations Research and the Management Sciences, INFORMS, where he has served in several committees, including the Franz Edelman Award selection committee and the Practice Section council.

José Antonio holds a B.S. in industrial and systems engineering from the Monterrey Institute of Technology, and an M.S. in operations research and a Ph.D. in industrial engineering from the Georgia Institute of Technology.

John Gim - SVP, Marketing Sciences, RAPP, USA

John Gim is the SVP, Marketing Sciences at RAPP, where he leads a diverse and seasoned team of data scientists who focus on creating efficient modeling suites that act as a backbone for complex targeting and as a driver of strategic insight.

Previously he has held lead roles at Epsilon and TBWA\Chiat\Day.

Over his career, John has produced measurably effective, award-winning work by leveraging a wide-ranging background across analytics, technology, and data. In addition to producing highly effective modeling solutions, John is able to leverage his experience across verticals and research sectors to bring solutions to market rapidly by iterating off of known best-practice or method.

John’s passion for data science is also evidenced in his active role in the local data science community as well as RAPP’s Global Consumer Trust council.

Matti Pärssinen - Director of Service Operations, Cygate (Part of Telia Company), Finland

Matti Pärssinen M.Sc, MBA is a Director of Service Operations at Telia. He is also a researcher at Aalto University, Department of Communications and Networking, in Finland, and Board Member at Botlab.

The main focus of his doctoral research is ICT energy efficiency in the context of data centers and adtech. He has 20+ years of experience in the field of telecommunications and ICT, pioneering in 2,5G and 3G global deployments.

Matti has comprehensive knowledge on technologies, business development, and strategy in the fields of network- and service operator, and ICT integrator business. Main technological domains are cellular networks, network security, connectivity, and data centers.

Jake Sroczynski - VP Analytics & Insights, Amnet Group, USA

Jake Sroczynski works at Amnet Group US – The Dentsu Aegis Programmatic Experts as VP of Analytics. He leads a team of experts responsible for delivery analytic solutions based on deep understanding of programmatic data dynamics. In this role, Jake and his team develop various approaches to lift testing at scale, Multi-Touch Attribution, dynamic pricing and price optimization among others. On the daily basis, Jake works with fortune 100 brands that present him with unique challenges in measuring, optimizing and reinventing their programmatic media investment.

Previously, Jake was Director of Strategy at MarketShare, a global leader in marketing attribution technology, where he led teams of data scientists, statisticians, and technologists to deliver world class solutions to world’s best known brands.

In his early career, Jake worked at Fidelity Investments, one of the largest brokerage firms in the world.

Dirk Beyer - VP Data Science Research, Neustar, USA

Dirk Beyer is Neustar’s VP of Data Science Research. Before the acquisition of MarketShare by Neustar, he worked as MarketShare's Head of Science, leading both analytics delivery teams and research teams in Marketing Analytics.

Prior to that he was the Chief Scientific Officer at M-Factor, a software company providing Marketing Investment Management Solutions and, after acquisition, the Science Fellow at DemandTec.

Dirk has more than 20 years of experience in the design and development of analytical tools and applications. He held a position of Principal Scientist and Research Manager at Hewlett-Packard Laboratories working on a variety of projects in the fields of Marketing, Supply Chain Management as well as Computer Infrastructure Management.

He holds a Master’s degree in Education and a Ph.D. in Operations Research from Leipzig University, Germany.

Alexander Czernay - Senior Principal, Namics, Germany

Alexander Czernay is the Senior Principal for Namics.

Most recently, he was the Principal Insights and Data Consulting at Capgemini Consulting, where he lead a team of data scientists and business consultants focused on the marketing aspects of digital transformation. He is responsible for building omni-channel strategies that support the undelying business model and enable 1:1-marketing that guides customers along their journey with the brand.

Previously, Alexander has been with Razorfish as Head of Business Intelligence and Member of the Board, while also serving as a Member of the Global Data Science Practice Leadership Team at Publicis.Sapient. He built the German BI practice into a Center of Excellence, supporting the European agencies in the Publicis network. His team of data scientists successfully built award winning projects like UBS Planet Art (ubs.com/planetart) that purposefully integrated data sciences as the core of the overall experience.

Before Razorfish Alexander led tech teams and build the Analytics practice at the German digital agency SinnerSchrader. He manifested his entrepreneurial spirits building the digital music distribution platform deeep.net and the mobile marketing platform SBOW.