Paul Balm, PhD - Data Scientist, Amadeus IT Group, Spain

Dr. Paul Balm is a senior Data Scientist of Amadeus IT Group in Madrid.

He studied Experimental Physics at the University of Amsterdam and obtained a PhD. after particle physics research at CERN in Geneva (Switzerland) and at Fermilab near Chicago, IL (USA). He then joined the European Space Agency to work on mission planning and data analysis for different scientific missions, such as the INTEGRAL, Herschel, and Gaia satellites.

Amadeus operates the leading platform for global distribution of air fares and one of the primary passenger service systems that form the heart of an airline’s business. He has years of hands-on experience with Big Data technology and the application of data science to the reams of data these systems generate, and the extraction of insights for Amadeus’ customers.

Francesco Calabrese, PhD - Lead Big Data Scientist, Big Data & Advanced Analytics, Vodafone, Italy

Francesco Calabrese is Lead Big Data & Analytics Scientist at Vodafone Italy, where he leads a team focused on the use of data science to solve business problems aligned to key cross-functional organizational objectives through predictive and cognitive analytics. He is a Senior Member of IEEE.

He was an Advisory Research Staff Member at IBM Research - Ireland in Dublin, where he managed the Smarter Urban Dynamics group.

He received the Laurea (BS and MS) degree in Computer Engineering, cum laude, in 2004, and the PhD in Computer and System Engineering from the University of Naples Federico II, Italy, in 2007.

He was research scientist and postdoctoral associate at the Massachusetts Institute of Technology from 2007 to 2010, where he leaded research in urban networks & society.

He has co-authored over 100 scientific publications. His work has been exhibited in leading museums worldwide, including the Venice Biennale and MoMA, NY.

He has been awarded the best research paper award in IEEE Transactions on Intelligent Transportation Systems in 2011, the Orange Data 4 Development Award for Best Development Insight in 2013, and the Telecom Italia Big Data Challenge Industrial Track Award in 2015. He has received an Outstanding Technical Achievement Award from IBM in 2015, for the work on "Big data analytics research in urban transportation". This work has also been shortlisted for the US-Ireland research innovations awards in 2015.

Keith Camoosa - SVP, Data Intelligence, Warner Bros., USA

Keith Camoosa oversees Data Intelligence for Warner Bros. At Warner Bros., Data Intelligence includes addressable & programmatic marketing, data science, business, and consumer intelligence, and data engineering.

Keith’s focus is on the strategic application of data & analytics to improve the effectiveness and efficiency of Warner Bros.’ products and marketing.  

Keith has over two decades of experience on the agency, supplier and media owner sides. Prior to Warner Bros., Keith led the central data & analytics practice at IPG Mediabrands, and before that he was the North American Head of Research & Analytics at Universal McCann (UM).

Emily Chen - Director of Marketing Science and Analytics, Intel, USA

Emily Chen, Director of Marketing Science and Analytics of Intel, leads a group of data scientists embedded in Intel’s Marketing organization to formulate analytics and data science solutions to help Marketing and BU groups make informed business decisions.

Prior to Intel, Emily worked for companies such as HSBC, PayPal, Symantec and built various analytics functions including marketing analytics, business analytics, and risk management. 

Emily graduated from Oregon State University with a Master’s degree in Ag and Resource Economics.

Kerstin Clessienne - Independent Media & Marketing Consultant, Freelance, ROOFTOP CONSULTING, Germany

Based on more than fifteen year industry experience and leadership in media and marketing and a strong background in strategy and data driven marketing, Kerstin Clessienn facilitates as a consultant, interims leader and coach excellence in future marketing and media.

She’s also facilitating the cultural change in leaders and organisations within.

Neema Mashayekhi - Data Scientist, Global Insights and Analytics in GMC, Intel, USA

Neema Mashayekhi is a Data Scientist for the Marketing Global Insights & Analytics team at Intel. He supports the organization’s needs for measuring and impacting growth of brand health, KPI intelligence, and enabling accessibility of diverse datasets. He also drives strategic business decisions using market-driven insights by understanding customer segments, monitoring consumers’ attitudes of the products, and understanding end-user needs.

Neema has several years of experience in manufacturing, operations, analytics, and modeling. He is experienced in building data pipelines and developing machine learning models to understand and predict the performance of various semiconductor products.

Neema holds a BS from University of California, Santa Barbara and PhD from Northwestern University, both in Chemical Engineering.

Andreas Sierts - Global Director of Business Intelligence, Adform, Germany

Andreas Sierts, Global Director of Business Intelligence of Adform, studied computer science and wrote his diploma in 2005 about developing an online advertising tracking tool, so he was already inspired by the possibilities of using data in the digital advertising business. Fortunately, over the years, Andreas could get experience with all relevant online marketing channels, which helped him a lot to understand the overall cross channel advertising challenges.

During his 12 years’ experience in digital advertising Andreas was responsible for a variety of technology and data related topics in marketing and was consulting and auditing top clients regarding data driven advertising and technology.

Prior Adform, Andreas was Director Business Intelligence at uniquedigital (WPP). He was also a speaker on several events related to attribution and analytics.

Sotir Hristev - Head of Data Science, Exactag, Germany

Sotir Hristev has been the Head of Data Science at Exactag since the beginning of 2017 and is responsible for the technological development and advancement of the marketing mix modelling in the platform.

Previously, Sotir oversaw the development of Havas' Data Science Department. He lead one of the largest teams of data scientists out of all German media agencies focused on digital marketing and marketing automation. His essential topics are insight and data driven media procurement as well as targeting and audience management.

Sotir has a strong economics background with an emphasis on algorithmic models. He is an industry leading researcher and consultant with a lifetime of experience in managing media agencies, as well as working on the client side. 

Linda Hoeberigs - Lead Data Science Manager, People Data Centre, Unilever, Netherland

Linda Hoeberigs is the Lead Data Science Manager for Unilever’s People Data Centres, where she focusses on enhancing marketing and market research through data science for the firm’s Consumer Market Insight function. Current responsibilities and passions include social listening, natural language processing, digital brand tracking and machine learning based predictive research.

After obtaining her BA (Hons.) in Social Sciences, Linda started working for Unilever’s restaurant and hotel business, whilst obtaining an MSc in International Financial Econometrics from Utrecht University in the same year. Having touched upon the analytics space in Finance, CRM, NPD and HR, Linda moved to London to join the Global People Data Centres as a Data Scientist, later Data Science Manager, to find a passion for marketing measurement and enhancement, and has been working in this area for the past 3 years.

William Ullstein - Global Commercial Director, YouGov, UK

William joined YouGov in 2015 to create an Account Management function and in 2016 moved to a global role working with the Chief Strategy Officer to develop new propositions and lead YouGov’s Audience Data proposition.

Prior to joining YouGov, William held commercial positions at some of the UK’s leading market research and data companies: Sales and Marketing Director, Future Thinking; Director of Innovation, Munro Global and was one of the Co-Founders of The Sunday Times Best Green Companies – a project that sought to find and celebrate the achievements of Britain’s most sustainable organisations.

Will read Economics at the University of Sussex, is a keen sportsman and father of one.

Susan Tillou - Global Head of Partnerships, Kantar Media, USA

Susan serves on Kantar Media’s central team where she manages strategic data partnerships with a focus on technology and key global accounts.

Susan previously worked 5 years with Kantar Media return path (digital TV) data unit overseeing client service and business development on the West Coast.  Before Kantar Media, she headed up business development, product and client service for an LA-based software firm that tracked international TV program distribution and performance for the Hollywood Studios.

Previous to her work in media, Susan was an electoral and political officer for multinational organizations including the OSCE, the UN Development Programme and the UN Department of Political Affairs. She has published articles with The Los Angeles Times, Japan Times, San Francisco Chronicle, Washington Times and the Asian Wall Street Journal, among others.

Susan has a joint degree in International Relations and Asian Studies from the University of California, a Master’s degree in Northeast Asian Politics from the American University School of International Service in Washington DC, and a certificate from Nankai University in Tianjin, China. She speaks English, Spanish and conversational Mandarin.

Susan resides in Los Angeles where she enjoys photography, hiking, dancing and supporting community cultural organizations such as national and local public radio and the LA County Museum of Art.

Nancy Smith - President and CEO, Analytic Partners, USA

Nancy Smith is the President and CEO of Analytic Partners, the world's premier independent, global marketing analytics consultancy. Headquartered in New York City, Nancy leads a global team dedicated to turning data into expertise to drive competitive advantage and bottom-line results for large brands around the world. 

Before founding Analytic Partners, in 2000, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors.

Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business.

Tini Sevak - VP Audiences & Data, CNN International Commercial, UK

Tini Sevak is the VP Audiences & Data of CNN International Commercial, in the UK.

Previously, she was Global Director of the Data Applications team at YouGov, where was responsible for developing the strategic connect solutions that go beyond YouGov’s syndicated data products, most notably YouGov BrandIndex and YouGov Profiles. Tini lead a team of data application specialists who’s primary objective is identifying the key challenges of clients and link audience understanding to brand performance.

Prior to joining YouGov, Tini started her 14+ year career in the media agency industry. Whilst working at Mindshare & Starcom Mediavest, Tini has worked with digital, data, analytics and technology to lead client on a journey of transformation turning insights into actions.

Over the years, she has worked across various categories including pharmaceuticals, automotive, finance, telecommunication, and FMCG working for clients like Sprint-Nextel, Motorola, Unilever, BP, Kraft Foods, Novartis, Honda, McCormick and P&G.

In her spare time, Tini is passionate about photography, running and especially cooking. She is currently writing a cookbook with her Mom called ‘East Meets West: A Mother Daughter Cookbook’.

Karen Caulfield - GVP, Global Data Products at Acxiom, USA

Karen leads Acxiom’s global data product division with responsibility for data product strategy and the expansion of Acxiom’s data capabilities across global markets and across the digital ecosystem.

Karen’s expertise lies in the design, development, and implementation of customer targeting and engagement strategies. Karen has deep experience across all aspects of the data ecosystem and is an expert on the nuances and complexities of the global data landscape.

Before joining Acxiom Karen was Vice President of Global Data Solutions at Merkle where she focused on expanding Merkle’s data solutions into new global markets as well as working with clients to expand their CRM strategies across geographies. Prior to that, she held multiple roles in Europe and the Americas with ICLP - the global loyalty agency - gaining significant on-the-ground experience across EMEA, Latin America, Asia Pacific, and North America.

Julian Elliott - Chief Data Officer, Tyrell Corporation, UK

Julian Elliott the Chief Data Officer of Tyrell Corporation.

Previously, he was the Global Chief Data Officer for Dentsu Aegis Network (DAN). In this role, he defined the Network’s strategy for Data and Analytics, the capabilities needed to deploy the strategy and works with the Network’s brands such as Carat, Vizeum, Isobar etc. to continually improve the data and analytics capability provided to clients.

Julian really enjoyed helping DAN colleagues and clients to use data in new and innovative ways to build their brands and achieve their business outcomes.

Prior to working at Dentsu Aegis Network, Julian worked at Director level in various data-intensive sector-leading companies, including Lloyds Banking Group, British Gas and Direct Line Group. These roles were all centred on commercial transformation using novel data and analytics approaches to drive meaningful business value, improve customer experience and enhance brand value, moving from segments of millions towards segments of one.

Julian’s experience includes running CRM teams, retention teams, implementing CRM systems, real-time multi-channel Best Next Action, marketing effectiveness … the analytics and modelling teams to power all these activities.

Outside work, Julian enjoys skiing, scuba diving and Formula 1. He would like to be better at photography and do more cycling.

Matt Belkin - President and Member of Board of Directors, Big Squid, USA

Matt Belkin is the President and Member of Board of Directors for Big Squid, USA.

Previously, Matt was Chief Operating Officer and Chief Analytics Officer of Domo, where was responsible for the operational excellence of the entire Domo organization. Using a highly-adaptive blend of people, data, and technology, Matt has helped fuel Domo’s revenue growth and customer expansion. His functional responsibility includes Business Operations and Data Strategy. 

Prior to joining Domo, Matt was Vice President of Customer Strategy at Adobe Systems’ Digital Marketing division, which he joined through the Omniture acquisition. Over his tenure, he helped grow the company's revenue from $20 million in 2004 to over $1 billion in 2013.

Matt started his career as a technical software analyst for Montgomery Securities and J.P. Morgan. When he's not immersed in work, Matt can be found scaling walls, throwing spears and crawling under barbed wire as a world-ranked Spartan obstacle course racer.

Alexander Czernay - Senior Principal, Namics, Germany

Alexander Czernay is the Senior Principal for Namics.

Most recently, he was the Principal Insights and Data Consulting at Capgemini Consulting, where he lead a team of data scientists and business consultants focused on the marketing aspects of digital transformation. He is responsible for building omni-channel strategies that support the undelying business model and enable 1:1-marketing that guides customers along their journey with the brand.

Previously, Alexander has been with Razorfish as Head of Business Intelligence and Member of the Board, while also serving as a Member of the Global Data Science Practice Leadership Team at Publicis.Sapient. He built the German BI practice into a Center of Excellence, supporting the European agencies in the Publicis network. His team of data scientists successfully built award winning projects like UBS Planet Art (ubs.com/planetart) that purposefully integrated data sciences as the core of the overall experience.

Before Razorfish Alexander led tech teams and build the Analytics practice at the German digital agency SinnerSchrader. He manifested his entrepreneurial spirits building the digital music distribution platform deeep.net and the mobile marketing platform SBOW.

Gerhard Louw - Senior Manager, International Media Management & Digital Transformation, Deutsche Telekom, Germany

Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 10 years. As Senior Manager, International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe.

He represents Deutsche Telekom in the World Federation of Advertisers (WFA) and is the co-lead of the Global Media Forum. He is a co-author on 2 of the Association’s most popular publications: the WFA Guide to Programmatic buying (2014) and the WFA Compendium of Adfraud Knowledge (2016). He also represents the WFA in the European Viewability Steering Group (EVSG).

His professional background spans 20 years and includes many aspects of marketing management on local and global levels, having worked in four dynamic industries: advertising, fast-moving consumer goods, IT services & Telecommunications.