France-Advisory-Board

Paul Seguineau - Co-founder & General Manager France, Ekimetrics

Paul is the Co-founder & General Manager France of Ekimetrics. He started his career as a Business Consultant for a leading communication group, where he led several projects around the optimization of loyalty programs for leading companies.

At Ekimetrics, he is now in charge of leading the innovation efforts of the company while following major CRM for top luxury and automotive brands.

Paul is a graduate of Ecole Polytechnique and Ecole des Mines de Paris.

Denis Gaucher - Managing Director Ad Intelligence Europe, Kantar Media, France

Denis Gaucher is the Managing Director of Kantar Media Ad Intelligence Europe.

He joined Kantar in 1994 as an IT project manager, after a two-year spell working in the Central African Republic as a university professor, and since then has been instrumental in the development of Kantar Media’s digital strategy.

He previously fulfilled the duties of Global CIO and can claim credit for the roll-out in France and internationally of platforms enabling online analysis and monitoring of AdExpress, Evaliant and Adscope media content. More recently, he oversaw the launch of a music monitoring activity, which reinforced Kantar Media leading position in the field of marketing information, analysis and studies.

In 2010, he led the process to merge the activities of creations, advertising expenditure and media planning, resulting in a single entity bringing together 250 people in France. In 2013, he took the helm of the Kantar Media Ad Intelligence activity in Europe.

He is the Director of InfoAdex in Spain and of Irep and Media Institute in France.

Denis is married with 3 children and is a keen sportsman (golf, football and skiing).


Dorota Smaggia - Managing Director, Realeyes, France

Dorota specialises in launching innovative activities: from television and music channels, to digital platforms and online media, open source, and recently social video advertising, MarTech and digital transformation of media companies. She has acquired a very strong, international understanding of the markets for digital content, especially those in Europe, the Middle East and Africa.

Before joining Realeyes, Dorota was entrusted by Euronews with the task of developing product strategy and innovation in the capacity of Product Marketing Director for Euronews and Africanews. She also was a member of the Steering Committee and the Executive Board of Euronews. Prior to Euronews, in 2010 Dorota Smaggia launched the social video platform Unruly in France. She was the Managing Director and a member of the EMEA Management Board of Unruly Ltd. Before that, she was the Development Director of Akamedia, a news video aggregator (2008-2010), Business Development Manager for the music platform Jamendo (2007-2008), Director of Content for Medialive (2005-2007) and Managing Director from 2002 to 2005 of XtraMusic, a subsidiary of UPC and DMX Music. Dorota Smaggia began her career at the French radio station Skyrock in 1988, in the Surveys and Studies Department. She stayed with the Orbus Group until 2002, where she was successively Administrator of M-Radio, Operational Director of France En Ligne and Operational Director of MultiMusic.

Dorota Smaggia, born in Warsaw, Poland, has a Diploma of Advanced Studies in Language Sciences (Paris Nanterre University), a postgraduate degree in French Modern Literature and a BA in Information and Communication.

Bruce Hoang - Digital and Data Communication Director, Orange, France

After studying at Babson College (USA, MA), Bruce started his career in online research at Harris Interactive and launched one of the largest European Internet Observatory in the early 2000s. As Vice-Chairman of IAB Europe (Interactive Advertising Bureau), Bruce led international working groups and co-found the I-COM initiative (International Conference of Online Measurement).

In 2008 Bruce joined Orange Advertising as Group Research Director and became Group Marketing Director of the advertising network in 2010. A big data analytics passionate, he then joined Orange France as Chief Data Officer in 2013 and launched the first DMP (Data Management Platform) at Orange. In Oct. 2015, Bruce was appointed Digital & Data Director of the Media and Communication department.


Armel Bursaux - EVP, Publicis Spine D&A Lead EMEA, Publicis Groupe, France

Armel Bursaux is EVP Publicis Spine D&A Lead EMEA of Publicis Groupe.

He employs his scientific skills hand in hand with his technology & marketing acumen to develop and promote data driven business for Publicis. Armel is a French scientist and has worked in algorithmic & artificial intelligence based systems for shape recognition. From Orange where he worked in R&D, then became involved in the international programme on Communications Services and Advertising, implementing on of the first Exchange and Data management platform in western Europe. Armel has moved to Starcom France, creating the data & analytics department, and progressively took the lead for D&A practice in EMEA. In Publicis Media new structure, Armel is leading operations globally for the Analytics and Insight practice across all Publicis Media Agencies. 

Armel is an alumni of the Ecole Centrale Paris with a degree in Applied Mathematics. His passions are jazz music, design and rebuilding mad houses in the south of France.