Incrementality-Council

Katie deGorter - Associate Vice President, Analytic Partners, USA

Katie deGorter is an Associate Vice President at Analytic Partners. In this role, Katie manages a team of analysts and consultants in designing and deploying a variety of advanced analytics solutions across industries.

She has over 11 years of experience in analytics consulting, providing strategic and tactical guidance to some of the world’s biggest brands. Katie is passionate about leveraging innovative approaches to solve complex problems and has helped pioneer many of AP’s data-driven methodologies and tools. Katie also plays a lead role in AP’s ROI Genome Project, an initiative focused on providing insight into what drives marketing effectiveness and ROI.

Ken Mallon - SVP Measurement Sciences, Samba TV, USA

Ken Mallon is SVP of Measurement Sciences at Samba TV. In this role, he manages the global data science, analytics, ad research and audience insights teams. These teams help marketers better understand audiences, TV viewership and how advertising works across screens to drive results.

Before joining Samba TV, Mallon has held product and analytics leadership roles since 2000 at top publishers (Microsoft, Yahoo), market research companies (Dynamic Logic/Millward Brown, Ipsos ASI) and smaller innovative companies (4INFO and Jornaya).

At these companies, Mallon has focused on identity, data and analytics products, services and technologies used for market research; ad effectiveness; insights services and products; and targeting and measurement solutions.

When he is not busy as a technology executive, Mallon enjoys spending time with his family in San Jose, California and volunteers as a mental health advocate and psychotherapist, providing services to children and families in crisis.

Jared Rodecker - VP, Advanced Analytic Solutions, RAPP, USA

With 15 years’ experience in mining data and building machine learning algorithms with focus on verticals impacted by government regulation, Jared brings a technical rigor and a keen interest in customer privacy and data security to his work at RAPP.

Jared is focused on making data science more accessible to the agency by building model-driven apps that non-technical colleagues can leverage in their daily work. Also, he has a particular interest in model transparency and explainability for those critical business cases common to compliance-focused Financial Services and Insurance clients where a black box model will not suffice.

Joseph Meehan - General Manager, North America, IPONWEB, USA

As General Manager of North America for IPONWEB, Joseph Meehan oversees all commercial activities within the region which is focused on delivering sophisticated, highly-customizable media trading solutions for brands, agencies, media owners, and intermediaries via IPONWEB’s proprietary u-Platform technology.

Joseph has spent his career delivering marketing solutions and programs for some of the most innovative data driven brands in the world, including: AT&T, Comcast, Verizon, Dish, Samsung, American Express, Citibank, Capital One, GEICO, USAA, Kraft, Nestle, J&J, The Home Depot, Motorola, FedEx.

Prior to IPONWEB, Joseph led Media Services at Merkle, where he helped build out the digital media practice which grew into several hundred million dollars of media investment based on a data driven value proposition.

Ryan King - Managing Director, Custom Solutions, Samba TV, USA

Ryan King is the Managing Director, Custom Solutions, Innovation and International Expansion of Samba TV, based in San Francisco. 

With over 10 years of experience in marketing measurement, he has actively and successfully immersed himself in designing and developing cross media advertising measurement tools to enhance marketing for clients across many industries. 

Prior to Samba TV, Ryan was a Senior Account Manager at Factor TG covering all aspects of the research process from implementation to reporting, before becoming the Director of Market Research at InsightExpress, and later the Vice President of Ipsos ASI, managing product development for new advertising research tools and designing and managing digital and cross media measurement products. 

He is a recipient of the Great Minds: Rising Star Award from The Advertising Research Foundation (ARF) and holds a B.S. in Marketing from California State University Sacramento. 

Martin Salo - CPO & Co-founder, RealEyes, UK

In constant pursuit of technical excellence and innovation, Martin Salo has helped make Realeyes the technology leader in webcam-based emotion measurement, used by publishers, agencies and Fortune 500 brands across the globe.

Deeming none of the available technology was good enough for emotions measurement, Martin worked with CTO Elnar to build the Realeyes platform from scratch. Martin’s unrelenting standards resulted in a product that combines easy usability and cutting-edge analytics, harnessing our industry-leading technology to the service of customer needs.

Martin wrote his first line of code at the tender age of 7 and at 12 he created an app that was downloaded by tens of thousands of people. He founded his own successful digital creative agency and has been CIO for both Raunopol and Mothercare (Baltics), all before the age of thirty.

William Ullstein - Global Commercial Director, YouGov, UK

William joined YouGov in 2015 to create an Account Management function and in 2016 moved to a global role working with the Chief Strategy Officer to develop new propositions and lead YouGov’s Audience Data proposition.

Prior to joining YouGov, William held commercial positions at some of the UK’s leading market research and data companies: Sales and Marketing Director, Future Thinking; Director of Innovation, Munro Global and was one of the Co-Founders of The Sunday Times Best Green Companies – a project that sought to find and celebrate the achievements of Britain’s most sustainable organisations.

Will read Economics at the University of Sussex, is a keen sportsman and father of one.

Rick Bruner - Vice Chair, I-COM, USA

Rick Bruner, Vice Chair of I-COM for the US, is an internationally recognized expert in the field of advertising and how to measure its impact.

Over the past dozen years, he has managed teams of researchers and data scientists studying that subject at DoubleClick, Google, Marketing Evolution and Viant. He is a long-time champion of using randomized controlled trials for measuring advertising effect.

Rick is also the founder and moderator of the influential Research Wonks networking community for marketing scientists.

A former reporter for Ad Age, at the dawn of internet advertising in San Francisco, he has co-authored two books ("Net Results: Web Marketing that Works" and "Net Results.2: Best Practices for Web Marketing"), served as Co-Chair of the IAB Research Committee, and shared in winning a David Ogilvy from the Advertising Research Foundation, among other accomplishments.

He lives in Brooklyn with his wife and son, where he bakes a mean sourdough and plays ukulele with gusto. 

Michael Schoen - VP, Marketing Solutions, Neustar, USA

Michael Schoen is the VP Product Management at Neustar, developing and perfecting an integrated platform that enables companies to win in the connected age. Michael oversees the end-to-end system of identity that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.  His leadership has been instrumental in architecting the industry’s most authoritative and real-time marketing platform, built on trusted identity across people, places, and things.

Prior to joining Neustar in 2014, Michael was the EVP, Product at Cadreon, IPG’s cross-channel audience measurement, management and buying platform. Michael was responsible for driving the product strategy, development, and technology partnerships that enabled Cadreon’s offerings across all addressable media.

Prior to joining Cadreon, Michael was General Manager, Advertising Platforms and VP, Product & Technology at LookSmart, where he was responsible for building out a paid search platform and publisher syndication business.

Michael holds an AB in Computer Science from Harvard College and an MBA from UCLA.