china-board

Chen Yong - General Secretary, IIACC, China

Chen Yong is the General Secretary of IIACC (The Interactive Internet Advertising Committee of China). He's also the President and Chief Editor of Modern Advertising, China

Chen is a Senior journalist and marketing professional with a wide range of experience on improving and boosting the advertising (esp. the interactive Internet advertising) industry of China, supporting and promoting the popularization and development of international advertising organizations and campaigns in China, and advancing the advertising contact between China and the world.

Zhimin Xu - Trade-marketing & Event Promotion, Youku.com, China

Zhimin Xu - Trade-marketing & Event Promotion, Youku.com, China

Zhimin Xu, who has 8 years of experience in marketing, is currently working at youku.com, he is responsible for trade-marketing and event promotion, and has extensive experience in research, PR communication and promotional activities. He has participated and organized a number of R&D projects regarding branding, web traffic and users. He is familiar with the standard systems and theoretical systems to monitor and analyze websites, and to assess branding results. He maintains good relationship and cooperation with well-known research companies home and abroad. In addition, he participated and led a number of marketing events for his company, including its two media conferences every year.

Youping Yu - Vice Director, Baidu Analytics, China

Youping Yu - Vice Director, Baidu Analytics, China

Youping Yu is the Senior Product Manager for Baidu Analytics. Baidu is the largest Chinese language search engine, and Baidu Analytics is the leading web analytics tool in China. Youping has been leading the product development of Baidu Analytics since its start. He has a Ph.D. in Management and a Bachelors degree in MIS from Huazhong University of Science and Technology. Youping started his career as a Product Designer of Baidu Business Product Department. He is one of the earliest Designer of Baidu Phoenix Nest System (new generation online marketing platform). Now, he is also Manager of PM teams including Baidu Analytics and Baidu Editor etc.

Ye Bai - Head of Digital Marketing, Samsung, China

Ye Bai - Head of Digital Marketing, Samsung, China

As the head of Digital Marketing in Samsung Electronics China, Ye Bai has been working with his outstanding team for 8 years. During the 8 years, they have achieved much success and were crowned by the industry for many times. In last year, their team was crowned as the the Dream Marketing Team in China, the only one best marketing team award in China International Advertising Festival, and Ye Bai was awarded the Great Wall Award due to the outstanding performance in 2011.

Before joining Samsung, Ye Bai worked for Lenovo, the largest PC Brand in China.

Robert Wang - CIO, SINA, China

Robert Wang - CIO, SINA, China

Wei Wang is the Senior Director of Information Technology for SINA Corporation. His main job responsibilities cover planning IT strategies, designing and deploying online products and ERP systems, building up big data infrastructures and performing decision analytics.

His achievements include: Establishing the first online advertisement CRM system in China; Introducing and maintaining China's standards for online ad products, e.g. performance-based ad and geo-targeting ad; Setting up the measurement models under big data environment and providing operational analytical support for one of China's most popular SNS products, Weibo.

Wei holds a bachlor degree from Fudan University. Before joining SINA, he had worked for PriceWaterhouseCoopers and CDC Software. - See more at: http://www.i-com.org/global-programme-board/#michael_heberle

Sam Song - Leader of Data Analysis and Research, Sohu.com, China

Sam Song - Leader of Data Analysis and Research, Sohu.com, China

Dr. Sam Song received his Ph.D degree of Engineering from Beijing University of Posts and Telecommunications. He currently serves at Sohu.com as leader of Data Analysis and Research Department.

He has over 7 years of experience in digital advertising. Prior to joining Sohu, he has worked for iResearch, Frost & Sullivan and DCCI. Dr. Song has a profound understanding of digital market as well as digital advertising evaluation methodologies of top research agencies in China. His expertise lies in online communication, public information management, as well as media evaluation.

Mike Zuo - Deputy General Manager, Online Media Business Operations, Tencent, China

Mike Zuo -  Deputy General Manager, Online Media Business Operations, Tencent, China

Mike Zou is Deputy General Manager of Online Media Business Operations at Tencent, China's top Internet services portal, where he is responsible for advertising sales operations, and data analytics platform, and online media investment strategy. In his prior roles at Tencent, Mike was the lead of Online Media and Advertising Sales departments, where he developed ad product and pricing strategy and implemented sales best practices for Tencent's wide range of product lines such as portal, SNS, Gaming, Wireless, Video, etc. Before Tencent, Mike was the Director and Head of Business Intelligence at Yahoo! and Alibaba where he delivered operational insights to many corporate functions and internally received Best Execution team Award in 2006 and Best Execution Department Award in 2007. Mike holds a Master of Business Administration from Remin University.

Michael Zhang - Media Strategies Director, Neteas, China

Michael Zhang - Media Strategies Director, Neteas, China

Michael Zhang is the Media Strategies Director of Netease. Michael is deep into research about many clients or customized projects such as Consumer research, Internet research, Consumer-related (BTC/CTC) E-commerce, BTB E-commerce, Gaming and Web Ads, before he joined Netease.com, a famous portal website in China.

He has experience in many marketing fields, such as Internet Usage and Attitudes Study, New Product Test, Marketing Segmentation, Advertising and Media Tracking Study, Ads Pre- or Post-Test Pricing and Industry Research, Retail Study etc. He is knowledgeable about various research methodologies both in qualitative and quantitative study based on modern mathematics and management theory, including data mining and modeling. With years of IT background and foreign company experience, he is good at data analysis and providing strong support for decision making. He is also experienced in using SPSS to solve marketing problems.

Leon Ye - Associate Research Director, Tudou MSC, China

Leon Ye - Associate Research Director, Tudou MSC, China

Leon Ye is the Associate Research Director of Tudou MSC (Media Strategy Center). He has over 10 years of research experience in statistical insight, and has served in Tudou (internet company), OMD (ad agency) and RT-Mart (large retailer).  

Leon is proficient in quantifying the Media/Cross-Media ROI and measuring the brand communication. As the founder of the DRU (Data Research Unit) in Tudou, Leon is engaged with Ad data research, cross-media model's building, and sales strategy development. - See more at: http://www.i-com.org/ipb-china/#sthash.RcKSTCT8.dpuf

Joni Ngai - Head of Marketing & Customer Experience, Microsoft Online Stores, Greater China, Microsoft, China

Joni Ngai - Head of Marketing & Customer Experience, Microsoft Online Stores, Greater China, Microsoft, China

Joni Ngai is I-COM's Vice Chair in China. She is also a consulting partner with Azurio, and a part-time lecturer who teaches an analytics course for the Master of Science in New Media program at the Chinese University of Hong Kong.  

Joni has more than 12 years of experience in digital and CRM strategy, measurement and analytics and technology development. She started her digital career with Razorfish in New York since 1999. Since then, she has worked with many digital agencies, Euro RSCG in Hong Kong, MRM in Beijing and Shanghai, on many challenging digital and CRM initiatives for many global businesses and brands, including Intel, Microsoft, Shanghai GM and Carrefour. Joni graduated from the University of Waterloo with a major in Electrical Engineering. She also received an Executive MBA degree from Kellogg school of management, Northwestern University and HKUST. - See more at: http://www.i-com.org/ipb-china/#sthash.RcKSTCT8.dpuf

Hong Cui - Director of Brand Management, Tsingtao, China

Hong Cui - Director of Brand Management, Tsingtao, China

Hong Cui got her MBA from Fudan University. As a senior engineer and senior brand manager, she is a veteran in technical and scientific research fields, as well as in the field of comprehensive management. Since 2002, she has taken the charge of strategic research of Tsingtao brand and 360 degree brand management. She is the first Director of Brand Management in Tsingtao Brewery Company and the first Director of National Media Strategy.

She has accumulated a lot of experiences from her more than 10 years professional career. She is good at brand management strategy, media strategy, events marketing, Olympic marketing, integrated marketing and media system construction. She has led six brand campaigns with great influence on its target audience and won a dozen of professional awards in China. She is a frequent speaker and was awarded Person of the Year in 2009.

Hailong Wang - Business Manager, Hylink, China

Hailong Wang - Business Manager, Hylink, China

Hailong Wang has more than 10 years working experience in digital marketing industry. He used to work in 24/7media and Lycos before he joined Hylink Digital Solution Co., Ltd in 2004. He is a prominent strategic thinker, who's able to help international and local first-tier brand clients in positioning in Chinese market and achieve their business goals, based on his understandings of Chinese netizens. He displayed first-class integrated communication capability, consumer insights and visionary in the development of the industry, during his in-depth cooperation with Chinese mainstream digital media. Top clients he served include China Mobile, Bank of China, FAW-Volkswagen (Volkswagen and Audi brand), Panasonic, Manchester United Football Club, Yili, Tsingtao Beer, Motorola, BMW and AMD, etc.

Hailong Wang is responsible for business management of Hylink Digital Solution Beijing Office and also media management of Hylink Digital Solution national wide.

David Zhu - Former Chairman and Chief Executive Officer, Allyes Online Media, China

David Zhu - Former Chairman and Chief Executive Officer, Allyes Online Media, China

David Zhu is the former Chairman and Chief Executive Officer of Allyes Online Media Holding Limited but he still keeps his shareholdings in the company. Allyes is a leading online advertising service provider in China, offering technology solutions,advertising network marketing (both supply side and demand side), online advertising agency and media research services.  

Prior to Allyes Online, he was the Executive Vice President of Focus Media, China's largest digital outdoor advertising group (Nasdaq:FMCN). Mr. Zhu joined Focus Media in 2007 following its acquisition of Allyes AdNetwork, where he served as the Chief Executive Officer. Mr. Zhu joined Allyes since its founding in 2000 and has had increasing responsibilities as the company's Vice President, Chief Operating Officer, and was promoted to Chief Executive Officer at the end of 2001. Mr. Zhu led the company to the No. 1 position in China's online advertising industry. - See more at: http://www.i-com.org/ipb-china/#sthash.RcKSTCT8.dpuf

Chengzhi Ge - Director of Sales Operation & President Research Institute, iQiyi.com, China

Chengzhi Ge - Director of Sales Operation & President Research Institute, iQiyi.com, China

Chengzhi is the Director of Sales Operation/President of Research Institute at iQiyi.com.   He has worked as planning manager and sales strategy manager for 10 years in Sohu.com, one of the leading web portals in China. This career experience gives him deep insight of online marketing in China. In May of 2010, he became Director of Sales Operation Center in iQiyi.com, a leading online video website in China, took in charge of sales strategy planning, data research, advertisement design and execution. He is also leading a cross-department institute of data mining and analyzing in iQiyi.com. Chengzhi Ge is the main speaker on online video marketing on behalf of iQiyi.com.

Andreas Cohen - Chairman, I-COM, Switzerland

Andreas Cohen - Chairman, I-COM, Switzerland

Andreas Cohen is I-COM's Chairman. He holds an MBA from IMD in Lausanne, Switzerland and a BA from Babson College in Boston. Andreas also worked for Kraft Foods Europe and one of Germany's largest publishers, Hubert Burda Medien. As Director Corporate Development of their New Media group, he led the development of Germany's first Ad Server software and helped pioneer the internet as an advertising medium. Andreas also previously served as a board member of IAB Germany (BVDW) for 10 years and as a member of ABC Germany's (IVW) Online Media Organisational Committee (OA) for 12 years.

Alvin Chiang - Founder/CEO, Bowhead Technology, China

Alvin Chiang - Founder/CEO, Bowhead Technology, China

Alvin Chiang is the CMO in Renren Inc. Mr. Chiang joined Renren in November 2008 as Chief Marketing Officer responsible for advertising sales, PR, business corporation and marketing.

A seasoned executive with over 12 years of internet and advertising experience, Mr. Chiang has held senior roles at Yahoo! Taiwan, NetEase and the Alibaba Group. His career highlights include generating exceptional results in the areas of e-commerce, advertising sales and marketing planning for above companies.

Mr. Chiang holds a bachelor's degree in Management Science from Taiwan Jiao Tong University in 1992.