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Kajal Mukhopadhyay, PhD - Co-Founder & Principal, mdrk Consulting, USA

Kajal Mukhopadhyay, often known as Dr. K, is the Co-Founder & Principal of mdrk Consulting, an independent boutique data and design consulting firm based in New York City. mdrk Consulting helps clients with data intelligence, data science, analytic solutions and data-driven products and designs. As a Co-founder, Kajal brings 15+ years of experience in media and digital analytics.

Most recently he was part of the Mindshare team from GroupM, where he had been a Managing Partner and Director of Live Audience, responsible for Audience Product Developments using big-data intelligence and machine learning algorithms.

Kajal was also Vice President of Performance and Measurement at Xaxis, where he developed, delivered and spearheaded Xaxis analytics products and practices, Xaxis media performance and measurement solutions including audience insights and optimization, cross-channel attribution, brand impact and research studies.

Before Xaxis, Dr. K was an Analytics Director at a marketing consulting company specializing in marketing mix for large financial, retail and media companies. During this time, Kajal had developed a framework for analyzing and optimizing advertising and marketing return on investments.

Kajal holds a PhD in Econometrics from Indiana University and had been a professor of Economics at the University of Notre Dame for nine years. He is member of several I-COM Boards and Juries.

Dr. K has published in the media and has been a speaker at ARF, DMA, IAB.

Vineet Arora - Founder and Managing Director, OakHill Digital, UK

Vineet Arora is the Founder and Managing Director of OakHill Digital.

Most recnetly, he was Global Client Leader of Havas in China.

Before Havas, Vineet was a main board PLC director of a UK-listed business where he led commercially successful integrated marketing, operations, data and digital business transformations. He has a track record of success in digital and data-led leadership roles across industries in developed and developing markets. He set up new e-commerce channels in the UK and evolved digital infrastructure (legacy, desktop, mobile, remote) to enable real-time yield management pricing and management across a portfolio of businesses, resulting in added revenue and cost savings.

He was inducted into Campaign Asia Pacific's inaugural China Digital A-List in 2014. Vineet has an unusual profile as a China digital A-lister in that he has worked in general management, marketing and commercial roles in client-side and agency roles in Asia and Europe. In advertising, he has creative agency account management, media agency and digital experience and has been in China since 2010.

He has a Master’s degree in international business, Columbia University and an MBA from IIM-Ahmedabad, India.

Thaer Namruti - EVP Data and Technology Strategy, Publicis Media, UK

Thaer Namruti is responsible for driving Publicis Media EMEA's data and technology led capabilities across a portfolio of global clients. Fundamentally, ensuring accountable investment strategies that are data-informed, technology enabled and business outcome driven. 

With over 20 years’ worth of experience in data, technology and analytics across global markets, Namruti helps Publicis Media client’s drive transformation and growth from data-informed and customer-led vision through to leading adtech and martech evaluation and implementation. Central to his role is that of consultant to agency global client leads, supporting and advising the CMO and CTO conversations through deep technical expertise coupled with business understanding and a crucial ability to simplify the complex. 

Previously at Acxiom where he held the role of European Strategy Director, he was responsible for connecting clients’ challenges with Acxiom’s capability framework across key vertical sectors. He established the agency partners channel and oversaw its integration with advertiser verticals.  

Prior to this Namruti was Senior Vice President of Data and Analytics, Dynamic Markets at Starcom Mediavest Group, responsible for building data analytics capabilities across markets and measuring media effectiveness linked to data. He has also held senior roles in direct and database marketing at TBWA\GGT and leading data and analytics at PHD Media.

 

Steven M. Howard - Executive Digital Account Lead and Analytics Practice Member, Accenture, USA

Steven Howard is an Executive Digital Account Lead and Analytics Practice Member at Accenture. His focus areas include advising clients in the areas of customer engagement and value optimization, and using design principles to guide customer experiences.

Steven develops predictive analytics to inform contact management strategies, message cadencing, omni-channel marketing, media mix modeling, and channel attribution. He is known for helping clients develop analytics roadmaps where they discover the value of their data, establish criteria for prioritizing initiatives, and stand up operating models and teams to deliver well-defined business outcomes.

Stephen Tracy - Chief Operating Officer, Milieu Insight, Singapore

Stephen is an award winning analytics and research practitioner, analytics evangelist, blogger, teacher, and all around designer of things made with data. He has more than ten years’ experience working in the field of digital analytics, primary research and data visualization.

Stephen started his career as an analyst at MRM/McCann (IPG), after which he took on senior roles at WE Communications and Publicis.Sapient where he built and led data and insight offerings/teams. After working on the agency side for 6 years he moved on to join YouGov as Managing Director, Southeast Asia where he oversaw business, operations and growth across 3 countries and 45 staff. He is currently COO at Milieu Insight, a B2C2B consumer data firm based in Singapore.

Shorful Islam - Co-Founder & Managing Director, Stream Intelligence, UK

Dr Shorful Islam is Co-founder & Managing Director at Stream Intelligence, a data and analytics consultancy. He has market leading expertise in setting up Data, Analytics, CRM and Data Strategy teams across several blue chip companies. With knowledge of advanced analytical and statistics techniques, as well as big data technologies, he has helped some of the world’s largest companies build predictive and operational models that answer fundamental business questions.

Prior to founding Stream Intelligence, Shorful was Managing Partner, Data and Insights for Wunderman & KBM Group (a WPP Company), Head of Data at DDB UK & Tribal DDB (an Omnicom Company), and Head of Business Information and Customer Data Strategy at ITV. He has also worked across the NHS and local government.

Dr Shorful started his career as a lecturer after completing his PhD in Psychology, his dissertation focusing on predicting accidental injuries in children.

Shubu Mitra - Founder and CEO, Agile Measurement, USA

Shubu Mitra - Founder and CEO, Agile Measurement, USA

Shubu is Director of Connection Planning Effectiveness & Productivity at The Coca-Cola Company. He leads Coca-Cola's global effort to improve the effectiveness of brand marketing communications and increase productivity. Shubu is responsible for measuring the impact of all communication investments on the business and developing and deploying global marketing communication planning tools and processes to drive higher impact. He also leads global marketing productivity initiatives in the marketing communications and consumer promotions space. Prior to joining Coca-Cola, Shubu was a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

Shubu holds a Bachelors degree in Mechanical Engineering from Institute of Technology, Banaras Hindu University, India and Master of Management Studies from University of Mumbai, India.

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah is Executive Business Advisor at IAB Europe. She was previously Executive Director of the European Interactive Advertising Association, and joined IAB Europe when the two companies merged in May 2011. Alison helped to launch the EIAA in 2002 and oversaw the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standardisation activities and education, of both the market and government, on the role of interactive advertising all aimed at growing the European interactive advertising market.

In the 1990s, Alison worked in senior roles in European Marketing and PR with companies such as Yahoo! and Acclaim Entertainment. She also worked on the launch of some of the first Sony Playstation games. She speaks five languages and has a BA Hons degree In French and Spanish from Birmingham University.