dca-board-two

Saqib Mausoof​ -​ Principal, Brand Ex Machina, USA

Saqib Mausoof is a 20+ years of experience in building global marketing teams with diverse talent and commercial acumen. He is a consummate marketing professional with deep understanding of media strategy, operational models, vendor management, stack architecture, data partnerships and id resolution

Most recently Saqib was Chief Data Strategist at IPG Mediabrands. In this role, Saqib was responsible for data products for IPG Mediabrands’ portfolio of agencies and clients. In addition, Saqib oversaw the organization’s global data practice of 250+ people which encompassed the ad operations, audience analytics, marketing sciences and the IPG’s people based data stack, AMP.

As a practitioner Saqib has been involved in all aspects of marketing, from camping execution to data audits, creative ideation to comms planning, programmatic activation to closed loop measurement. Before transitioning to the agency side, Saqib held senior roles at bay area startups like Ask.com, Adzilla, Exponential, and Esurance and with heritage brands like Allstate, John Deere, and HP.


Roy Bielewicz - Principal & Co-founder, Apotheca, USA

Roy Bielewicz - Principal & Co-founder, Apotheca, USA

Roy is Principal and Co-founder of Apotheca (www.apothecadigital.com), an analytics, marketing and technology consultancy based in Cleveland, Ohio.

Roy has over 15 years of experience in both digital and direct marketing in a number of verticals: from retail and healthcare, to academia and publishing. As a former retail internet marketing executive, Roy has hands-on experience managing all aspects of a successful online business, including digital marketing (SEO, PPC, affiliate, email, CRM, social media, display, etc.), brand building and PR, optimization and testing, analytics, site design and usability.

Previously, Roy was an associate partner at Rosetta, and led the agency’s 40-person Analytics & Optimization Practice. He has worked with leading companies such as OfficeMax, Fidelity, Express, Barnes & Noble, Johnson & Johnson, Cisco and many more.

Rick Bruner - Vice Chair, I-COM, USA

Rick Bruner, Vice Chair of I-COM for the US, is an internationally recognized expert in the field of advertising and how to measure its impact.

Over the past dozen years, he has managed teams of researchers and data scientists studying that subject at DoubleClick, Google, Marketing Evolution and Viant. He is a long-time champion of using randomized controlled trials for measuring advertising effect.

Rick is also the founder and moderator of the influential Research Wonks networking community for marketing scientists.

A former reporter for Ad Age, at the dawn of internet advertising in San Francisco, he has co-authored two books ("Net Results: Web Marketing that Works" and "Net Results.2: Best Practices for Web Marketing"), served as Co-Chair of the IAB Research Committee, and shared in winning a David Ogilvy from the Advertising Research Foundation, among other accomplishments.

He lives in Brooklyn with his wife and son, where he bakes a mean sourdough and plays ukulele with gusto. 

Pat Pellegrini, PhD - President and CEO, Vividata, Canada

Pat Pellegrini  is the President and Chief Executive Officer at Vividata, Canada’s premier source for insights on multi-media and consumer behavior. It is the leading provider of cross platform audience measurement for publishers with a syndicated study of over 40,000 individuals collected over 52 weeks and released quarterly. A tripartite, not-for-profit organization, Vividata is governed by a Board of Directors representing Canadian publishers, agencies and advertisers.

Prior to joining Vividata, Pat was President and Chief Research Officer at Simmons Research, a leading US consumer and media research company that measures consumer preferences, attitudes and media behaviors by overlaying survey and passive data collection using advanced measurement science.  In 2017, Simmons Research was featured in the American Marketing Association’s annual Top 50 report recognizing the top research companies, globally, who are operating in the US.

Previously, Pat held senior leadership roles at GfK Custom Research North America, The Weather Network, and comScore, amongst others.  Prior to leaving academic life in 1999, he enjoyed 3 years at The Ohio State University as Assistant Professor in the Geography and Atmospheric Science department where he taught multivariate statistics and quantitative methods courses.

Pat is a frequent speaker at research industry conferences around the world, and has presented renowned and award-winning papers, including studies on passive media measurement technology and the future of online measurement. 

He earned his PhD in 1996 in Geography from the State University of New York at Buffalo, and a M.Sc. and Honours B.A. in Geography from McMaster University, Canada.

 

Maura Hanley - Founder & CEO, EVINCIVE Digital Marketing Diagnostics, Canada

Maura Hanley, the Founder & CEO of EVINCIVE Digital Marketing Diagnostics, is an advertising industry veteran with over 20 years’ experience and a passion for data driven marketing. Maura has consistently kept pace with the latest in marketing innovation including everything from performance analytics to social media and mobile tactics. She has worked with advertisers in a variety of categories including telecommunication, financial, automotive, pharmaceutical, travel, retail and package goods. Her expertise includes both brand and direct marketing.

Previously Maura was Vice President of Havas Media, where she provided leadership on key accounts and the evolution of our digital service offerings. Her previous roles include President of consulting firm, BigReach Learning and Managing Director, Direct and Digital at MediaCom.

Maura has always been an active participant in the marketing community. She has been a CMA instructor for many years, was on the board of directors and VP Research of the Interactive Advertising Bureau from 2004 to 2010 and a founding member of the Location Based Marketing Association’s advisory board. Maura currently represents Havas Media on the board of the Canadian Media Directors Council and is a member of the I-COM Data Creativity Awards (DCA) Board.

Matt Harty - SVP, Asia Pacific, The Trade Desk, Singapore

Matt Harty - SVP, Asia Pacific, The Trade Desk, Singapore

Matt Harty represents The Trade Desk as senior vice president of Asia Pacific.

Harty has worked in online advertising in Asia since 1997, co-founding the first pan-Asian Ad Network, SpaceAsia Media, which was sold to CMGi in 2000.

Matt then co-founded Activ8, a Yield Management company (precursor to SSPs) as a JV with OutBlaze, handling global media sales for 400 websites including Mail.com and HelloKitty.

His next position was managing News Corp's .FOX Networks for APAC and MENA. From FOX, Matt moved to Omnicom's Accuen as the GM of the first APAC regional ATD. Before joining The Trade Desk, he ran the Audience Solutions business for Experian Asia. Harty is based in Singapore.

Lung Huang - Head of Growth Solutions, Mars, USA

Lung Huang is the Head of Growth Solutions of Mars.

Most recently, he lead all partnership and data acquisitions that support initiatives in both direct marketing and digital and addressable media. As the leader of the business development team, Lung was responsible for growing the global footprint of the M1™ platform for the Dentsu Aegis Network.

Prior to joining Merkle in 2017, Lung was the head of strategic partnerships at 84.51°, where he managed client relationship development, industry engagement, and customer strategy. He also played a critical role in leading the partnership development and commercialisation strategy in media, advertising, payments, and analytics globally for dunnhumby, a customer data science company. Lung has extensive experience in business development, and was formerly vice president at Arbitron Inc., an international media and marketing research firm, where he managed the sales and marketing of Arbitron products to leading global brands like Disney and ESPN.

As a frequent speaker at conferences and seminars he frequently covers topics that include the changing media environment and the power of data when incorporated into marketing strategies.

He earned his BA in Business from the University of Kansas, where he currently sits on the advisory board for the business school. 

Liam Corcoran - VP Ad Measurement and Audience Data EMEA, Dynata, UK

Liam Corcoran leads the Ad Measurement and Audience Data Team across EMEA for Dynata.

The Ad and Audience team maximizes the value of accurate authentic first party data through the application of leading-edge advertising measurement, analytics technology, and strong research expertise to deliver to Dynata’s clients an innovative and efficient research and marketing platforms which are used to plan, target, validate, measure and optimise all types of advertising campaigns, leading to attributing marketing spend to revenue growth with multi-touch attribution and ROI reporting.

Laurie Dewan - VP, Customer Insights & Analytics, Healthline, USA

Laurie Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox, BabyCenter, and Warner Bros.

Most recently, she led consumer insights at Electronic Arts (EA), where she oversaw research initiatives across all titles in EA's portfolio and worked cross-functionally to drive new concept generation. She is a three-time juror on the I-COM Data Creativity Awards.

Laurie holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College.

Khurram Hamid - Chief Marketing and Strategy Officer, Investech Partners, UAE

Khurram Hamid is the Chief Marketing and Strategy Officer of Investech Partners.

Most recently, he was Senior Director - Head of Digital Marketing and Customer Insights of Pfizer.

Before joining Pfizer, Khurram was the Global Head of Digital Media at GlaxoSmithKline.

Khurram has over 12 years of executive level leadership experience in creating and managing global digital operations for the Global A List of FMCG and Pharma companies including Gillette, Procter and Gamble and GlaxoSmithKline.

He is an expert in creating, executing and scaling digital as a strategic capability across the organisation being in senior level positions within: Media, Sales, Marketing, IT and Innovation.

A Global Digital leader with skills and the passion to drive transformation across a global matrix organisation including executive stakeholder management and managing global cross functionally dispersed teams, Khurram delivered multi million dollar cost savings through more efficient ways to reach the consumer through targeted digital media planning and buying delivering higher ROI.

He has delivered multi million dollar in new revenue through multi channel retailing, as well as new business models and partnerships through leading strategic alliances with Google, Facebook, Microsoft and Nokia.

Khurram has in depth expertise in digital media planning and buying, across Paid, Owned and Earned channels.

Kate Sirkin - EVP, Global Data Partnerships, Publicis Spine, USA

Kate Sirkin is the EVP Global Data Partnerships of Publicis Media.

Most recently, she was EVP Research of Starcom MediaVest Group. 

Previously, Kate was Vice President and Practice Lead, Analytics and Insight Americas and Audience Insight Global at Publicis Media, where she managed a massive worldwide budget as she managed emerging trends, data and support for Publicis Medias, initiated proprietary studies and acted as the company's voice on many critical media issues.

Throughout her career, Kate has spearheaded research initiatives that have helped to expand the field of communications research, from early investments in brainwave monitoring to evaluate impact on attention levels and eye tracking in pursuit of optimal OOH context, to single source analysis and fusion.

Karthik Nagarajan - Chief Content Officer, Wavemaker, India

Karthik Nagarajan is the Chief Content Officer of Wavemaker.

Most recently, Karthik was National Director, Social Media & Insights for GroupM, where he lead the social media practice and helped brands create / leverage social platforms, curate content and derive actionable insights. 

Prior to this, Karthik was leading The Nielsen Company's online division in India, which he helped set up. He also led NM Incite, the joint venture of The Nielsen Company and McKinsey for social media consulting, in India. Karthik started his career in internet cryptography and has a background in market research for RFID & semiconductor devices in India and the United States. 

When he is not on his day job, he is a screenwriter and an independent film maker for his production outfit 'Filter Coffee Talkies', which is into short and documentary films.
 

Joshua Koran - Managing Director, DMP, Sizmek, USA

Joshua Koran is currently Sizmek’s Managing Director for their data enablement product line.

Joshua is a true pioneer in digital marketing, behavioral targeting, data marketplaces and data management platforms with nearly 20 years’ experience in these domains. AdWeek recently recognized his contributions to this field, in which he holds 22 patents, by naming him one of the top innovators in the space.

Among his many accomplishments, he designed the industry’s first predictive behavioral targeting platform, the first data marketplace ad network, and the first three-screen (TV, mobile, display) behavioral profiling platform. Over the course of his international career, he has lead product, engineering, data science, user experience, business development, and commercialization teams in companies such as Turn, AT&T, Yahoo!, and ValueClick. Through his digital consultancy he has helped nearly two dozen other digital advertising companies improve their understanding and monetization of online data.

Joshua holds B.A. from Boston College, J.D. Law from U.C. Hastings College of the Law and M.B.A. from Oxford University.