Mark Donatelli - SVP, Global Data Strategy, Kinesso, USA

Mark Donatelli is the SVP, Global Data Strategy of Kinesso.

He is also the Founder and Principal Strategist at Hive Strategy Co., and until recently he served as Managing Director with Winterberry Group, a leading management consultancy and research firm, serving the AdTech, MarTech, Media, Publisher, and Data Industries.

Mark’s unique expertise has been developed leading strategy, product management, and data science teams at Acxiom and WPP in global executive roles. Mark's WPP journey was highlighted by serving marquee clients of the world’s largest agency holding company via dozens of agencies in their two largest operating groups, Ogilvy & Mather and Young & Rubicam.

With a broad and varied career spanning 20 years and multiple industries, Mark has first-hand experience in the development and implementation of digital transformation and business growth strategies. In particular, he has substantial experience growing businesses through data-driven customer acquisition, relationship management, data collection and use and product management. This experience combined with senior leadership roles in Military Intelligence, Business Development, Consumer Marketing, and Technology, has afforded Mark the opportunity to advise multi-national, consumer-focused companies across a range of business topics in Greater Europe, Asia-Pacific and the Americas.

Bob Fawson - EVP, Panels & Partnerships, Dynata, USA

Bob Fawson is the EVP, Panels & Partnerships of Dynata.

Prior to Research Now SSI, Bob served as Chief Access, Supply and Engagement Officer at Opinionology, which later joined with Survey Sampling International to form SSI. While at Opinionology, he expanded the company’s portfolio of online research methods and improved methods for building and managing online panels.

Known for his expertise across diverse topics, Bob is a frequent speaker at market research events. He first joined Opinionology to manage its online client service and project management teams.

He earned a Master’s degree in Political Science and a Master’s degree in Applied Economics from Utah State University.

Nicolas Rieul - Chief Strategy & Marketing Officer, S4M, France

Nicolas Rieul, Chief Strategy & Marketing Officer at S4M, is in charge of evangelizing the company’s mobile and programmatic vision worldwide. He works closely with key partners and clients on the latest industry trends mobile marketing challenges.

Above all, Nicolas is recognized as one of the main influencers in his field. Through his positions as Board Member and Head of the Mobile Advertising Commission for the Mobile Marketing Association (France), advocating his firm belief in a user-centric advertising model and actively promotes the use of mobile-first formats such as vertical and 360° videos. He was the first to bring advanced technical problems to the market such as measuring drive to store traffic and participates frequently in conferences to educate the market on key matters such as the rise of ad-blockers.

Bret Leece - Global Chief Data & Innovation Officer, Havas, USA

Bret Leece is the Global Chief Data & Innovation Officer of Havas.

Most recently, Bret was President, M1 for the US at Dentsu Aegis Network.

Bret has led a successful career leading data and technology initiatives for global agencies like Initiative where he served as the Chief Analytics Officer and most recently, leading the data transformation efforts at ComScore. Bret has also served as Senior Vice President, Managing Director - International for Market Share Partners based in London where his responsibilities included sales and delivery of marketing and budget optimization, analytics software for accounts in Europe, the Middle East and Asia-Pacific. He also held the title of Vice President, Strategic Director with responsibility for business development, analytic design and data specifications for western U.S. accounts.

Bret received his Masters of Business Administration from the University of Southern California’s Marshall School of Business and his Bachelors of Arts in Economics from Pepperdine University.

Heather Dougherty - Senior Director, Professional Services, Resonate, USA

Heather Dougherty is the Senior Director of Professional Services of Resonate where she consults with clients to drive customer acquisition and retention through segmentation strategies.

She has been measuring the impact of online consumer behavior on commerce and marketing since 1997. Prior to joining Resonate, Heather was with Experian Marketing Services for over 6 years as a Research Director, where she led a team of analysts that leveraged Experian data assets to deliver strategic insights through client engagements, webinars and industry events.

She has presented insights at events and authored papers for ESOMAR Congress, Print and Digital Research Forum, ARF Audience Measurement and Brand Innovators.

Before her time at Experian, Heather also worked at Nielsen and Jupiter Research, covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

Roxane Panopoulos - VP Marketing Effectiveness, Solution leader, Global markets, Nielsen, USA

Roxane Panopoulos is VP Marketing Effectiveness, Solution leader, Global markets of Nielsen.

Passionate about market research and marketing, Roxane Panopoulos has supported companies across industries to understand their marketing ecosystem and optimise their go to market strategies using insights and data.

She started in sensory science, and grew into a marketing strategy consultant before taking the leadership of larger analytics teams working of regional and global projects.

Roxane is currently leading the Marketing ROI practice globally for Nielsen.

Sripriya Sundararaman - Principal Data Scientist, State Farm, USA

Sripriya Sundararaman is the Principal Data Scientist at State Farm, where she is working on multiple data science projects spanning a wide gamut of domains, techniques, and technologies.

Priya has worked in the areas of home telematics, network and internet security, claims image analysis, legal data analysis, auto telematics, etc. She has used graph theory, recommender systems, classification models, computer vision, neural networks and deep learning, text analytics, etc. Her tool kit includes Hadoop, Spark, GraphX, OpenCV, Scala, SciPy/NumPy, and R. She has authored four patents in areas of Internet of Things, anomaly detection and Computer Vision & Deep Learning. 

Priya loves to seek out new challenges and what's most fulfilling to her in the Data Science role at State Farm is the opportunity to see her work benefitting the company and their customers.

Prior to State Farm, Priya worked at blue chip companies like JCPenney and Dow Jones. She's also worked in startups by founding their engineering teams.

Priya has an undergraduate engineering degree in Computer Science and masters in Predictive Analytics from Northwestern University.

Rea Liu - Ecosystem Development Manager, Scaled Programs, Facebook, UK

Rea Liu is Ecosystem Development Manager, Scaled Programs of Facebook.

She studied Mathematics at Cambridge University and later on developed her interest in data at Dynata and continued her training in Data Science. She is passionate about all things data and tech related, especially around building data solutions to drive actionable insights into business strategy and decisions.

Her knowledge in research combined with a deep understanding of the advertising ecosystem/technology will bring a unique POV to the business.  

Jeremy Geiger - Multi-hat CXO & former part-time Advisor, Datawallet, USA

Jeremy Geiger is Multi-hat CXO & former part-time Advisor for Datawallet.

Most recently, he was the Managing Director of Foursquare's, where he worked with leading companies including Tencent, Samsung, Naver, and others that partner with Foursquare to incorporate location technology and insights into their products and solutions. 

Previously, Jeremy was the Founder & CEO of Palo Alto-based Retailigence (Awarded Top 100 Analytics Startups by Forbes in 2015), where he integrated 200,000 stores into Online-to-Offline digital marketing commerce solutions. 

Before Retailigence, Jeremy spent 15 years starting-up, managing and growing Asian subsidiaries for international software and data companies. 

He has a Bachelor of Mathematics with Honours from the University of Waterloo in Canada and an Executive MBA from a Kellogg School of Management affiliated University in Asia. He has been a frequent speaker and contributor to Mobile and Digital Marketing conferences such as Mobile Marketing Association (MMA), MediaPost, OMMA, Oppenheimer, AdvertisingWeek, Ad:Tech New York & San Francisco, AdAge, Pacific Crest Securities, BIA/Kelsey, GS1, Path-to-Purchase Institute (awarded "Faculty"), CES, Red Herring, SWELL, e27, BrandConnect, and more.   

Rafael Martinez - DAN Programmatic Leader & Head of AMNET Iberia & SSA, Dentsu Aegis Network, Spain

Rafael Martinez is in charge of the Programmatic Team at Dentsu Aegis Network, leading the operations of Spain, Portugal and SSA.

Even though he studied biology, Rafael joint the digital marketing industry more than 15 years ago. To have a better overview of how companies work (he knew about ecosystems) he completed his education with an MBA at the University of Navarra (IESE).

In the digital industry, he spent most of his time on the agency side, working for Havas, WPP, Publicis and now Dentsu Aegis Network, but he has also the advertiser point of view as he worked for Vodafone for 3 years. Rafael completed his experience by leading the Digilant’s Spanish operation, (Digilant is an independent Trading Desk).

He loves to be in contact with new technologies and he thinks that data is the fuel that makes everything happen.

Tim Hussain - Managing Principal, Ebiquity|Tech, Ebiquity, UK

Tim Hussain is leading Ebiquity's marketing technology practice, Ebiquity|Tech. Tim and his team provide impartial advice in the areas of marketing technology and customer data.

He joined Ebiquity’s Media Value Measurement practice in 2016. The division specialises in providing brands with tools and consultancy services to improve media performance whilst ensuring transparency.

Tim was previously Director of Digital Strategy at Collective, a leading programmatic multiscreen advertising company. In his 15-year career in digital media, he has held roles in business and product development at Sky and AOL while lending his expertise to the trade bodies Thinkbox and IAB.

Steve Martin - Managing Director, International Data, LiveRamp, UK

Steve Martin is Managing Director, International Data of LiveRamp.

Most recently, he was Managing Director, of the European Analytics and Consulting Practice of Acxiom.

He joined Acxiom at the start of 2017 having previously been the VP of Strategy and Analytics at Aimia.
Steve is an expert in the use of customer data for marketing and has advised a number of blue chip clients such as Sainsbury’s, ebay, BP, Expedia and Rakuten in this area.

Corey L. Koberg - Founder & Co-CEO, Cardinal Path, USA

Corey Koberg is a Founder and the Co-CEO of Cardinal Path, a Dentsu Aegis Network data and analytics consultancy and winner of the DAA’s Agency of the Year award. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe.

As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.

Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.

Corey is a proud husband and father of three children and enjoys bike racing, downhill skiing, and photography.

Amelia Waddington - Director of Product, LiveRamp, UK

Amelia Waddington, Direct or Product UK for LiveRamp, leads the teams responsible for development of identity and data science features for LiveRamp in the UK.

Previously, Amelia has held various roles specialising in incorporating machine learning techniques into simple tools that can be used by marketers and brands to improve and optimise performance.


Will Koning, PhD - Chief Data Officer, Insights Division, Kantar, New Zealand

Will Koning leads the Data Science team within Kantar New Zealand and is responsible for big data analytics and data-driven strategy consulting. He is a trusted advisor to the World’s leading companies and government departments, helping deliver improved performance through better understanding of their customers and stakeholders.

Prior to Kantar Insight, Will was Chief Research Officer for Kantar Media Audiences with global responsibility for Hybrid Audience Measurement Solutions, and prior to this a Partner and Head of the London office for a leading boutique strategy consultancy.

His career highlights include:

  • His team being awarded the I-COM Data Creativity Award for Video along with their Dutch client SKO
  • Leading engagements advising a major pharmaceutical company on (data-driven) strategy and tactics for the launch of a new drug in their largest market across multiple indications
  • Making the cover of Nature, the World’s leading scientific journal, for his scientific research.

Will holds a PhD in the mathematical modelling of biological complexity from University College London.

Maggie Merklin - EVP, Analytic Partners, USA

Maggie Merklin is the Executive Vice President of Analytic Partners. 

She leads Analytic Partners Global Client Engagement team, being responsible for client delivery excellence and creating long-term client partnerships. Maggie plays a key role in enhancing Analytic Partners’ offerings with a focus on bringing new solutions and innovations to address evolving data, marketplace and business challenges. Maggie puts emphasis on bringing value to the analytics delivery process and driving change management so client organizations can make the most effective use of AP deliverables.

Her industry experience spans Consumer Goods, Financial Services, Hospitality, Retail, Pharmaceutical, and Automotive.

Karen Caulfield - GVP, Global Data Products at Acxiom, USA

Karen leads Acxiom’s global data product division with responsibility for data product strategy and the expansion of Acxiom’s data capabilities across global markets and across the digital ecosystem.

Karen’s expertise lies in the design, development, and implementation of customer targeting and engagement strategies. Karen has deep experience across all aspects of the data ecosystem and is an expert on the nuances and complexities of the global data landscape.

Before joining Acxiom Karen was Vice President of Global Data Solutions at Merkle where she focused on expanding Merkle’s data solutions into new global markets as well as working with clients to expand their CRM strategies across geographies. Prior to that, she held multiple roles in Europe and the Americas with ICLP - the global loyalty agency - gaining significant on-the-ground experience across EMEA, Latin America, Asia Pacific, and North America.

Julian Elliott - Chief Data Officer, Tyrell Corporation, UK

Julian Elliott the Chief Data Officer of Tyrell Corporation.

Previously, he was the Global Chief Data Officer for Dentsu Aegis Network (DAN). In this role, he defined the Network’s strategy for Data and Analytics, the capabilities needed to deploy the strategy and works with the Network’s brands such as Carat, Vizeum, Isobar etc. to continually improve the data and analytics capability provided to clients.

Julian really enjoyed helping DAN colleagues and clients to use data in new and innovative ways to build their brands and achieve their business outcomes.

Prior to working at Dentsu Aegis Network, Julian worked at Director level in various data-intensive sector-leading companies, including Lloyds Banking Group, British Gas and Direct Line Group. These roles were all centred on commercial transformation using novel data and analytics approaches to drive meaningful business value, improve customer experience and enhance brand value, moving from segments of millions towards segments of one.

Julian’s experience includes running CRM teams, retention teams, implementing CRM systems, real-time multi-channel Best Next Action, marketing effectiveness … the analytics and modelling teams to power all these activities.

Outside work, Julian enjoys skiing, scuba diving and Formula 1. He would like to be better at photography and do more cycling.

Guibert Tchinde - Managing Director, Co-founder, Pivot & Co, France

Guibert Tchinde is Managing Director and Co-founder of Pivot & Co, a strategic advisory boutique focusing in data driven transformation for mid and large organization.

For the past 15 years, Guibert expertise and focus has been on building future of brands through a smart usage of data and technology including media, strategic planning and new routes to market.

Formerly Global Head of Data and Planning at Pernod Ricard and L’Oreal, Guibert started his career in investment banking. Currently, is also board member at Happyfication, the Data Intelligence Company.