John-Alistair George - Global Head of Data Strategy, IPG Mediabrands, USA

With over 20 years of experience in media agency and advertising and having worked in over 8 countries, John-Alistair George utilises his passion and commitment to ensure company’s products and capabilities are ahead of industry trends by archetyping the next generation of data strategy, technologies and partnerships; all with the intention to drive performance, audience insights, brand safety and optimisation strategies for clients, by providing unique and forward-looking ideas to better serve a company’s brand and its relationship with its customers in relevant and strategic ways.

TJ Lightwala - Head of Digital Solutions FAST & Performance MENA, Mindshare, UAE

TJ Lightwala began her role at Mindshare in 2013, and is responsible for leading the digital platforms, developing new and relevant data and tech focused product streams, planning and overseeing full end-to-end digital performance growth of clients and internal teams across the MENA region.  

She brings in depth digital and product perspective, having worked in the US and the Middle East on both the agency and client sides across many industries. In previous role, she led digital business for Staples USA, Canada, and international businesses at Aegis Media in Boston.

She holds her bachelors, from American University in Dubai and Masters in Science, from DePaul University, Chicago. 

Chandler Nguyen - VP, Product, Essence, Singapore

Chandler Nguyen is Vice President, Product, at Essence, a global data and measurement-driven agency which is part of GroupM.

Joining in 2014, Chandler played a critical role in growing Essence’s APAC operations from 1 office to 9 offices across Singapore, Indonesia, Australia, India, Japan and Korea. Starting as a biddable media and performance lead for APAC, he later headed the agency’s media planning practice across APAC, managing a team of more than 60 members and covering all clients in the region. As a leader, he is focused on setting his team up for success, from evolving the organisational structure, to building the right processes and tools, to coaching the next generation.

A graduate from the Nanyang Technological University in Singapore, Chandler’s previous positions include Digital Director at advertising agency Edge Asia, as well as Co-Founder and Managing Director at digital agency IDM in Vietnam. Given his experience, he has developed a keen grasp of client business challenges and an ability to solve them with innovative solutions.

Jakob Kofoed - Nordic Head of Data & Analytics, GroupM, Denmark

Jakob Kofoed is working at GroupM where he is the Head of Data and Analytics in the Nordics. 

He has over 15 years of experience in marketing effectiveness and consulting specializing in using advanced analytical techniques to help clients grow their brand and business. Jakob has worked for clients across a range of different geographies and industries including Telco, FMCG, Finance and Retail. 

Previous to his current job Jakob worked at MEC, ohal and most recently as global CTO for Data2Decisions.

Oliver Kanders - Chief Client Officer, zeotap, Germany

Oliver Kanders is the Chief Client Officer of zeotap, a certified Systemic Coach and TEDx Speaker Coach.

In his position at zeotap, Oliver overlooks the global client and channel partnerships, global marketing and carries our deterministic identity and data intelligence capabilities into new markets.

Before zeotap, Oliver initially worked for the Executive Boards of Handelsblatt Publishing Group and Bertelsmann Media Group and started to advise countless startups on their marketing strategies as the group-wide executive for marketing & PR at Berlin-based incubator HitFox Group. Oliver also was instrumental for HitFox in winning the notorious EY Entrepreneur of The Year Award in 2014.

Valerie Morrisson - Managing Director, CESP, France

Valerie Morrisson is Managing Director of CESP. She joined CESP as Deputy Managing Director in January 2015, after 25 years spent in research agencies (Secodip Openers, Sofres, Harris Research, TNS).

She has worked for local and global clients in a wide range of sectors such as media, telecoms, consumer goods, retail, automotive, luxury goods, etc. Enthusiastic about the world of media and digital, she has a wealth of experience of project management and reporting to senior audiences.

Valerie is a regular presenter at industry conferences. In 2015 she gave a presentation on “The use of return path data, relevance and challenge” at PAMRO annual conference and in 2016 on the “Challenges of measuring viewability of digital advertising” at EMRO annual conference.

She graduated with distinction from the Institut d’Etudes Politiques de Paris, and holds a master degree in communication from CELSA.

Nancy Smith - President and CEO, Analytic Partners, USA

Nancy Smith is the President and CEO of Analytic Partners, the world's premier independent, global marketing analytics consultancy. Headquartered in New York City, Nancy leads a global team dedicated to turning data into expertise to drive competitive advantage and bottom-line results for large brands around the world. 

Before founding Analytic Partners, in 2000, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors.

Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business.

Janice Chan - Consultant & Speaker on Digital Marketing, Singapore

Janice Chan - Consultant & Speaker on Digital Marketing, Singapore

Janice WT Chan is the Senior Director, Digital Marketing at Starwood Hotels & Resorts Asia Pacific. As Senior Director of Digital Marketing, Starwood Asia Pacific, Janice leads the performance and brand digital marketing for 9 unique upper upscale lifestyle brands. She reimagines digital marketing solutions to solve a diverse array of regional business challenges. She has built teams across Asia Pacific to develop market leading campaigns that sets Starwood Hotels apart from its competitors. Janice is also passionate about localizing and digitizing global programs for Asia and China.

She has 15 years of omni-channel marketing experience creating integrated marketing campaigns using web, print, social, mobile and video. She began her career at boutique agencies in Toronto and New York consulting for a wide range of brands including Lancaster, Estee Lauder, Dove, Bayer and AT Cross.

Janice's mission is to turn traditional marketing luddites into digital evangelists through data. She regularly delivers digital insights at conferences like AdTech Asia, Campaign Spotlight, Clickz, SES, i-Com Global Summit. She serves on several advisory boards and has been a judge of Marketing Magazine Markies, Festival of Media Asia, i-Com Data Creativity Challenge and Ad-Tech Asia.

Vineet Arora - Founder and Managing Director, OakHill Digital, UK

Vineet Arora is the Founder and Managing Director of OakHill Digital.

Most recnetly, he was Global Client Leader of Havas in China.

Before Havas, Vineet was a main board PLC director of a UK-listed business where he led commercially successful integrated marketing, operations, data and digital business transformations. He has a track record of success in digital and data-led leadership roles across industries in developed and developing markets. He set up new e-commerce channels in the UK and evolved digital infrastructure (legacy, desktop, mobile, remote) to enable real-time yield management pricing and management across a portfolio of businesses, resulting in added revenue and cost savings.

He was inducted into Campaign Asia Pacific's inaugural China Digital A-List in 2014. Vineet has an unusual profile as a China digital A-lister in that he has worked in general management, marketing and commercial roles in client-side and agency roles in Asia and Europe. In advertising, he has creative agency account management, media agency and digital experience and has been in China since 2010.

He has a Master’s degree in international business, Columbia University and an MBA from IIM-Ahmedabad, India.

Thaer Namruti - EVP Data and Technology Strategy, Publicis Media, UK

Thaer Namruti is responsible for driving Publicis Media EMEA's data and technology led capabilities across a portfolio of global clients. Fundamentally, ensuring accountable investment strategies that are data-informed, technology enabled and business outcome driven. 

With over 20 years’ worth of experience in data, technology and analytics across global markets, Namruti helps Publicis Media client’s drive transformation and growth from data-informed and customer-led vision through to leading adtech and martech evaluation and implementation. Central to his role is that of consultant to agency global client leads, supporting and advising the CMO and CTO conversations through deep technical expertise coupled with business understanding and a crucial ability to simplify the complex. 

Previously at Acxiom where he held the role of European Strategy Director, he was responsible for connecting clients’ challenges with Acxiom’s capability framework across key vertical sectors. He established the agency partners channel and oversaw its integration with advertiser verticals.  

Prior to this Namruti was Senior Vice President of Data and Analytics, Dynamic Markets at Starcom Mediavest Group, responsible for building data analytics capabilities across markets and measuring media effectiveness linked to data. He has also held senior roles in direct and database marketing at TBWA\GGT and leading data and analytics at PHD Media.


Steven M. Howard - Executive Digital Account Lead and Analytics Practice Member, Accenture, USA

Steven Howard is an Executive Digital Account Lead and Analytics Practice Member at Accenture. His focus areas include advising clients in the areas of customer engagement and value optimization, and using design principles to guide customer experiences.

Steven develops predictive analytics to inform contact management strategies, message cadencing, omni-channel marketing, media mix modeling, and channel attribution. He is known for helping clients develop analytics roadmaps where they discover the value of their data, establish criteria for prioritizing initiatives, and stand up operating models and teams to deliver well-defined business outcomes.

Stephen Tracy - Chief Operating Officer, Milieu Insight, Singapore

Stephen is an award winning analytics and research practitioner, analytics evangelist, blogger, teacher, and all around designer of things made with data. He has more than ten years’ experience working in the field of digital analytics, primary research and data visualization.

Stephen started his career as an analyst at MRM/McCann (IPG), after which he took on senior roles at WE Communications and Publicis.Sapient where he built and led data and insight offerings/teams. After working on the agency side for 6 years he moved on to join YouGov as Managing Director, Southeast Asia where he oversaw business, operations and growth across 3 countries and 45 staff. He is currently COO at Milieu Insight, a B2C2B consumer data firm based in Singapore.

Shorful Islam - Co-Founder & Managing Director, Stream Intelligence, UK

Dr Shorful Islam is Co-founder & Managing Director at Stream Intelligence, a data and analytics consultancy. He has market leading expertise in setting up Data, Analytics, CRM and Data Strategy teams across several blue chip companies. With knowledge of advanced analytical and statistics techniques, as well as big data technologies, he has helped some of the world’s largest companies build predictive and operational models that answer fundamental business questions.

Prior to founding Stream Intelligence, Shorful was Managing Partner, Data and Insights for Wunderman & KBM Group (a WPP Company), Head of Data at DDB UK & Tribal DDB (an Omnicom Company), and Head of Business Information and Customer Data Strategy at ITV. He has also worked across the NHS and local government.

Dr Shorful started his career as a lecturer after completing his PhD in Psychology, his dissertation focusing on predicting accidental injuries in children.

Saqib Mausoof​ -​ Principal, Brand Ex Machina, USA

Saqib Mausoof is a 20+ years of experience in building global marketing teams with diverse talent and commercial acumen. He is a consummate marketing professional with deep understanding of media strategy, operational models, vendor management, stack architecture, data partnerships and id resolution

Most recently Saqib was Chief Data Strategist at IPG Mediabrands. In this role, Saqib was responsible for data products for IPG Mediabrands’ portfolio of agencies and clients. In addition, Saqib oversaw the organization’s global data practice of 250+ people which encompassed the ad operations, audience analytics, marketing sciences and the IPG’s people based data stack, AMP.

As a practitioner Saqib has been involved in all aspects of marketing, from camping execution to data audits, creative ideation to comms planning, programmatic activation to closed loop measurement. Before transitioning to the agency side, Saqib held senior roles at bay area startups like Ask.com, Adzilla, Exponential, and Esurance and with heritage brands like Allstate, John Deere, and HP.

Shubu Mitra - Founder and CEO, Agile Measurement, USA

Shubu Mitra - Founder and CEO, Agile Measurement, USA

Shubu is Director of Connection Planning Effectiveness & Productivity at The Coca-Cola Company. He leads Coca-Cola's global effort to improve the effectiveness of brand marketing communications and increase productivity. Shubu is responsible for measuring the impact of all communication investments on the business and developing and deploying global marketing communication planning tools and processes to drive higher impact. He also leads global marketing productivity initiatives in the marketing communications and consumer promotions space. Prior to joining Coca-Cola, Shubu was a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

Shubu holds a Bachelors degree in Mechanical Engineering from Institute of Technology, Banaras Hindu University, India and Master of Management Studies from University of Mumbai, India.