Massimiliano Marinucci, PhD - IT EMEA Director Advanced Analytics, Coca-Cola, Spain

Massimiliano (Massi) Marinucci PhD, is a seasoned Marketing Scientist with more than 20 years of international experience in the FMCG domain. He is an enthusiast of science applied to business that supports and improves top management decision-making in order to achieve higher system revenues and returns. 

With a strong background in marketing research, Econometrics and Machine Learning, Massi’s responsibilities have encompassed different roles at the Coca-Cola Company, building products to drive better decision making and sharpen execution in Marketing ROI, Pricing Strategies and Consumer targeting. He is currently responsible to drive the IT Advanced Analytic Agenda for Europe, Middle East and Africa Markets. 

When not traveling, Massi enjoys reading divulgative scientific publications, practicing digital music production, and planning for the next adventure with the wife and kids.


Hitoshi Nakagawa - Principal Consultant Analytics, Ogilvy, Japan

Hitoshi Nakagawa leads the analytics-squad at Ogilvy Japan, responsible for consumer analysis, campaign evaluation, data strategy and consulting.

He began his career as marketing consultant and made achievements in such field of marketing planning, product development, CI project based on data analysis. Later, he served as data analytics services at an international advertising agency after launching the R&D team in a digital marketing vendor for application and development of its service. His influence widely spread the notion of the data utilization method not only to a number of clients but also the digital marketing industry.

He has been constantly playing a professional role in data analysis to apply to marketing, giving lectures at statistics and digital marketing seminars. His unique background includes dinosaur fossil excavation in his university years.

Eduardo Salazar - Founder, GenS, UK

Eduardo Salazar is the Founder of GenS.

He’s also the founder of MacroAnalytica, a marketing response and foresight consulting practice providing ad-hoc advice to C-suite and senior marketers across multiple industries.

Throughout his 30 years' experience in the fields of data science, business intelligence, marketing and media analytics, Eduardo has developed innovative techniques to transform complex data assets into information and for translating such information into key market, consumer and shopper trends.

Eduardo is also a Senior Advisor/SME in Marketing Research and Data Management to HCL Technologies EMEA and CSO for Kwangl, a technology start-up in the Social Media space. He is also a Technology Partner to the Customer Analytics Farm, a leading programme of the Innovations Farm ran by the Instituto de Empresa in Madrid.

He has been part of the EMEA Advisory Board for MarketShare, a global leader in marketing analytics technology.

Prior to MacroAnalytica, he was Global Head of Effectiveness and Analytics at Aegis Media and Managing Partner at Ohal (now Gain Theory, a WPP company). Along that path he has succeeded in delivering integrated, evidence-based insights that have helped many global brands achieve a tangible competitive advantage.

Earlier in his career Eduardo worked in academia, primarily in the fields of applied econometrics and mathematical economics. He has also been Professor of Media Analytics at the ESIC Business School in Spain.

Tiphany Yokas - Global Insights Director, Ricola, Switzerland

Schooled in Sociology, Tiphany Yokas has spent the past 20 years dedicated to driving brand and capability growth through applied understanding of consumer insights, human behaviour and marketing science to brands and businesses around the world.

As Global Insights Director at Ricola,  Tiphany is responsible for creating and implementing the data and insights strategy for this unique, 85 year old Swiss family-run brand with a global footprint.  Charged with creating best and ‘next’ practice research frameworks and methods, her goal is to harness technology, leverage knowledge and focus on the metrics that matter in order to improve the effectiveness and efficiency of marketing, innovation and commercial teams. 

Before Ricola, she worked for Mondelez/Kraft/Cadbury, Consumer Knowledge Centre, Kellogg's and IRI.

Tiphany is based in Laufen, Switzerland.

Scott Neville - CSO, IPONWEB, UK

Scott is highly strategic Marketing & Technology executive with more than 20 years experience in all aspects of the digital marketing space. Scott’s career parallels the growth of the digital industry where he has worked extensively with leading global brands, agencies, technology and digital start-ups to bring a broad range of visions to successful reality.

As Chief Strategy Officer for IPONWEB - an AI, data and engineering company focused on the programmatic and real-time advertising technology & infrastructure space - Scott is responsible for shaping the future positioning, growth and expansion of the business.

Currently based in London but with extensive experience living, working and traveling globally, particularly in Asia. Scott has also written / taught online marketing certification at the university level.

Rob Griffin - Managing Director, Rise Alliance, USA

Rob Griffin is Managing Director of Rise Alliance.

HE drives transformational innovation within marketing and advertising.  Most recently serving as Chief Innovation Officer for independent agency Almighty, Rob spent most of his 20+ year career within the Havas network, where he held roles including global director of product development, global head of search and global head of digital.  

Rob believes that the traditional agency model is ripe for change and he is dedicated to helping clients take ownership of their data, technology, and media. Rob can be found on Twitter at @telerob

Risoletta Miranda - Director of Innovation & Digital, FSB Comunicação, Brazil

Risoletta Miranda -  Director of Innovation & Digital, FSB Comunicação, Brazil

Risoletta Miranda is a Partner Director at FSB Digital. She is a journalist and has an MBA in Marketing (COPPEAD/UFRJ). For the last six years she has been the Executive Director at FSB Digital, the Digital Communication division at FSB Comunicações.

Risoletta was the first Brazilian to be awarded a Cannes Lion (2011) for her social network mobilization case, a job she executed for the Rio de Janeiro State Government (PR - SocialMedia).

From 2000 to 2009, she was an entrepreneur and the CEO for two start up digital agencies, Advice and Addcomm. Risoletta is an expert in strategic planning for marketing and digital communication. She works with clients such as Rio de Janeiro State Government, Ministry of Sports (FIFA World Cup and the 2016 Olympics), Andrade Gutierrez, Oi, Metrô Linha 4, Ipiranga, Ministry of Tourism, Microsoft, Cielo, OAB/RJ, Golden Cross, CNI, Roche, Rede Globo, Finep, Rio Ônibus. She is also an expert on digital projects for election campaigns (2010 and 2014), writes articles for newspapers and news portals, and is a speaker at events and universities.

Oliver Gertz - Programmatic Lead Global Clients, MediaCom Worldwide, Germany

Oliver Gertz has been a pioneer of digital marketing in Germany, playing a major part in building two digital agencies. He was the first employee at Plan.Net Media, Germany's first online media agency and has successfully turned MediaCom Interaction into a leading player.

In October 2004, Oliver joined MediaCom Interaction (then called Magic Response) as managing director, growing the team from 14 to 65 in three years, growing the digital for clients like P&G, VW and T-Mobile.

Oliver became full-time Managing Director for MediaCom Interaction EMEA in January 2009, charged with growing MediaCom's digital footprint across Europe, Middle East and Africa by growing the service offering, defining and sharing best practice, training and staff development to help global clients enhance their digital strategies.

Oliver has been pushing digital measurement and analytics, with the first agency adserver in 1997, an own tool for online brand uplift studies in 2001 and building Mediacom's EMEA Digital Analytics department in 2010.