George Pappachen currently teaches at NYU Stern School of Business about digital technologies, data analytics, and managing digital platforms. George is a Senior Executive serving as Director and related board assignments at leading firms including BiScience, a digital media intelligence platform with a focus on programmatic advertising, and 0ptimus, an international data analytics firm with expertise in predicting consumer behavior.
Previously, George was Executive Vice President of Strategy & Corporate Development at Research Now. Before that, George had P&L responsibilities for a global unit of Kantar which is a division of WPP, the world’s leading communication agency group, with 200,000 employees globally covering 112 countries.
In earlier roles, George was co-Founder and Strategy Director at WPP’s Data Alliance, while also serving as Kantar’s Chief Privacy Officer. George has held various senior leadership posts over the course of his career at WPP, including leading WPP’s research collaboration with Google and working with the group’s top revenue clients. Prior to that, he guided Dynamic Logic’s emerging media solutions division and launched its flagship mobile product, procuring launch clients and initial sales bookings.
George started his career as a lawyer, practicing corporate and media law at leading firms based in New York City. He transitioned from law to business representing start-ups in practice group formations and strategic transactions. George routinely contributes to industry platforms and serves on several industry committees and advisory boards.
He is a graduate of the University of Florida and holds a Juris Doctorate from St. John’s University.