Radoslaw Kita - Team Manager (AI & Research), Adform, Netherlands

Radosław Kita has spent the last 19 years on rumbling, merging, sorting, joining, cleaning and mining data in various forms. He worked for Internet portal (Onet), bank (Alior), TV (TVN), eCommerce platform (Allegro), telecom (VEON) and SVOD platform (Showmax). He was responsible for building analytical and reporting systems, data science strategy or migration from legacy systems.

Currently, Radosław works as Research and AI Team Manager in Adform, one of the leaders in adtech world, where is responsible for a team that is developing new algorithms for purposes of Real-Time Bidding.

Conan McMurtrie - Senior Data Scientist, SparkBeyond, UK

Conan McMurtrie is a Senior Data Scientist at SparkBeyond, a company specialising in automated hypothesis generation in the world’s growing data ecology. He studied physics before embarking on a career in data science and software engineering. Since then, he has worked in a range of roles in digital marketing, financial services, software engineering and artificial intelligence research. In that time, he also completed master’s degrees in linguistics and machine learning.

He has published conference papers in ICTAI and in the open research domain. His areas of specialism include natural language processing and neural network modelling. In AI research, his interests lie in genetic algorithms, generative models and reinforcement learning.

David Thelan - Senior Data Scientist, SparkBeyond, UK

David Thelan is a Senior Data Scientist at SparkBeyond, a company specialising in automated hypothesis generation in the world’s growing data ecology.

He studied maths through to PhD before embarking on a career in applied research and data science. Prior to joining SparkBeyond where he has worked across a number of different industries and sectors focusing principlely on Retail and CPG his work was in more restrictive domain of Defence.

While this has limited his public footprint his interest/experience cover a number of multinational projects looking at automated anomaly detection, geo-spatial modelling, image content extraction and distributed algorithmic design.

Abdelmounaim Derraz - Manager, Ekimetrics, France

Abdelmounaim Derraz is a Manager of Ekimetrics, a global consultancy pioneer and leader in Data Science since 2006. He helps companies build new world class data and analytics capabilities, to power up their revenue strategy and business models with Data Science.

Abdelmounaim works with Fortune 500 clients all around the world, in various industries (automotive, luxury, entertainment, retail) to build the best solutions for MMM, MTA, customer analytics, pricing or brand measurement challenges.

He is also the lead for Innovation at Ekimetrics, one of the reasons he was named Captain of the winning team of 2018 I-COM Data Science Hackathon - Intel Challenge.

Abdelmounaim is a graduate of Telecom ParisTech, has a Masters in Statistics, Probabilities and Modeling from Paris VII University, and is also Visiting Lecturer at Essec Business School for Big Data Analytics practice (the most prestigious Business School in France).

Baptiste Tougeron - Ad Effectiveness Specialist, Southern Europe, Market Insights EMEA, Google, France

Baptiste Tougeron is responsible of the Ad Effectiveness program for Southern Europe since May 2017. His main objective is to prove effectiveness of Google media measuring their impact on client’s business through different methodologies. His second challenge is to support and promote innovation within the measurement industry thanks to collaborative projects with clients, 3d party vendors and Media agencies.

Previously, Baptiste was the Global Director of Analytics at Havas Media, Analytics Director at Mediabrands France, and also worked at Nielsen and Unilever in Latin America (Colombia) on performance & measurement topics.

Baptiste has an International Bachelor Degree in Management and Strategy, and is certified from MIT (Massachusetts Institute of Technology) on Big Data and Analytics. He is also a teacher at Sciences Po Paris for the International Master in Communication, Media and Creative Industry.

Rick Bruner - CEO/Co-founder, Central Control, USA

Rick Bruner, Vice Chair of I-COM for the US, is an internationally recognized expert in the field of advertising and how to measure its impact.

Over the past dozen years, he has managed teams of researchers and data scientists studying that subject at DoubleClick, Google, Marketing Evolution and Viant. He is a long-time champion of using randomized controlled trials for measuring advertising effect.

Rick is also the founder and moderator of the influential Research Wonks networking community for marketing scientists.

A former reporter for Ad Age, at the dawn of internet advertising in San Francisco, he has co-authored two books ("Net Results: Web Marketing that Works" and "Net Results.2: Best Practices for Web Marketing"), served as Co-Chair of the IAB Research Committee, and shared in winning a David Ogilvy from the Advertising Research Foundation, among other accomplishments.

He lives in Brooklyn with his wife and son, where he bakes a mean sourdough and plays ukulele with gusto. 

Chris Jantz-Sell - VP Product, SambaTV, USA

Chris Jantz-Sell is the VP Global Growth & Strategy at Samba TV, a data and analytics company that measures television viewership across screens. In his current role, Chris is responsible for Samba’s international expansion and global strategy. Chris joined Samba TV in 2012 and spent 5 years as Samba’s VP of Product where he built and led product, design and data science teams, directed OEM integration strategy, managed core technology development and oversaw the company’s advertising, analytics, and consumer offerings.

Prior to Samba TV, Chris spent more than 10 years defining and executing product and business strategies for various tech start-ups and played a key role during three separate acquisitions.

Chris holds an MBA from Harvard Business School as well as a Bachelors of Arts degree in Economics and Computer Science from Hamilton College. Chris is currently binge watching Sons of Anarchy and Friday Night Lights.

Kalyan Raman - CTO, Dynata, USA

Kalyan Raman has more than 15 years of experience in technology related to data, analytics and insights. Prior to joining Dynata, previously known as Research Now, Kalyan was CTO of the global buy business for The Nielsen Company, serving their CPG and retail clients.

Before Nielsen, he was with Tata Consultancy Services as Business Intelligence and Performance Management Practice leader supporting various clients in North America.

Kalyan graduated from the Indian Institute of Technology with a PhD in Mathematics. His research interests include optimization, machine learning, data integration and high performance computational platforms. He has won various awards, including the Arthur C. Nielsen Award for outstanding leadership, and was selected as part of the “Top 100 under 50” for executive leadership in 2014 by Diversity MBA Magazine.

Emily Chen - Director of Marketing Science and Analytics, Intel, USA

Emily Chen, Director of Marketing Science and Analytics of Intel, leads a group of data scientists embedded in Intel’s Marketing organization to formulate analytics and data science solutions to help Marketing and BU groups make informed business decisions.

Prior to Intel, Emily worked for companies such as HSBC, PayPal, Symantec and built various analytics functions including marketing analytics, business analytics, and risk management. 

Emily graduated from Oregon State University with a Master’s degree in Ag and Resource Economics.

Clark Burdick, PhD - Head of Data Science, NinthDecimal, USA

Clark Burdick is Head of Data Science at NinthDecimal, an industry leader in location-based business intelligence.  Clark leads a team of data scientists who are focused on developing and delivering best in class omni-channel measurement and attribution solutions. 

Prior to joining NinthDecimal, Clark was Senior Director of Statistics at comScore and was product developer for comScore’s suite of lift and attribution solutions. Before transitioning to the MarTech industry, Clark spent 15 years as a Senior Research Economist with the Social Security Administration. Clark has also worked for the Federal Reserve Bank of Atlanta and as an Assistant Professor for Indiana and Georgia Tech Universities.

Clark did his undergraduate work at the University of Minnesota before earning a PhD. In Economics and M.S. in Statistics from Stanford University.

Neema Mashayekhi - Data Scientist, Global Insights and Analytics in GMC, Intel, USA

Neema Mashayekhi is a Data Scientist for the Marketing Global Insights & Analytics team at Intel. He supports the organization’s needs for measuring and impacting growth of brand health, KPI intelligence, and enabling accessibility of diverse datasets. He also drives strategic business decisions using market-driven insights by understanding customer segments, monitoring consumers’ attitudes of the products, and understanding end-user needs.

Neema has several years of experience in manufacturing, operations, analytics, and modeling. He is experienced in building data pipelines and developing machine learning models to understand and predict the performance of various semiconductor products.

Neema holds a BS from University of California, Santa Barbara and PhD from Northwestern University, both in Chemical Engineering.

Sotir Hristev - Head of Data Science, Exactag, Germany

Sotir Hristev has been the Head of Data Science at Exactag since the beginning of 2017 and is responsible for the technological development and advancement of the marketing mix modelling in the platform.

Previously, Sotir oversaw the development of Havas' Data Science Department. He lead one of the largest teams of data scientists out of all German media agencies focused on digital marketing and marketing automation. His essential topics are insight and data driven media procurement as well as targeting and audience management.

Sotir has a strong economics background with an emphasis on algorithmic models. He is an industry leading researcher and consultant with a lifetime of experience in managing media agencies, as well as working on the client side. 

Linda Hoeberigs - Lead Data Science Manager, People Data Centre, Unilever, Netherland

Linda Hoeberigs is the Lead Data Science Manager for Unilever’s People Data Centres, where she focusses on enhancing marketing and market research through data science for the firm’s Consumer Market Insight function. Current responsibilities and passions include social listening, natural language processing, digital brand tracking and machine learning based predictive research.

After obtaining her BA (Hons.) in Social Sciences, Linda started working for Unilever’s restaurant and hotel business, whilst obtaining an MSc in International Financial Econometrics from Utrecht University in the same year. Having touched upon the analytics space in Finance, CRM, NPD and HR, Linda moved to London to join the Global People Data Centres as a Data Scientist, later Data Science Manager, to find a passion for marketing measurement and enhancement, and has been working in this area for the past 3 years.

Susan Tillou - Global Head of Partnerships, Kantar Media, USA

Susan serves on Kantar Media’s central team where she manages strategic data partnerships with a focus on technology and key global accounts.

Susan previously worked 5 years with Kantar Media return path (digital TV) data unit overseeing client service and business development on the West Coast.  Before Kantar Media, she headed up business development, product and client service for an LA-based software firm that tracked international TV program distribution and performance for the Hollywood Studios.

Previous to her work in media, Susan was an electoral and political officer for multinational organizations including the OSCE, the UN Development Programme and the UN Department of Political Affairs. She has published articles with The Los Angeles Times, Japan Times, San Francisco Chronicle, Washington Times and the Asian Wall Street Journal, among others.

Susan has a joint degree in International Relations and Asian Studies from the University of California, a Master’s degree in Northeast Asian Politics from the American University School of International Service in Washington DC, and a certificate from Nankai University in Tianjin, China. She speaks English, Spanish and conversational Mandarin.

Susan resides in Los Angeles where she enjoys photography, hiking, dancing and supporting community cultural organizations such as national and local public radio and the LA County Museum of Art.

Nancy Smith - President and CEO, Analytic Partners, USA

Nancy Smith is the President and CEO of Analytic Partners, the world's premier independent, global marketing analytics consultancy. Headquartered in New York City, Nancy leads a global team dedicated to turning data into expertise to drive competitive advantage and bottom-line results for large brands around the world. 

Before founding Analytic Partners, in 2000, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors.

Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business.

Elspeth Ritchie - Rakuten, Japan

Elspeth is the Innovation Analyst for Unilever’s People Data Centre. The PDC is an internal research group integrating a wide variety of data to answer market and brand questions: social, search, sales, survey, CRM, clickstream, brand equity measures, call lines, and more. Established in 2014, the PDC has grown rapidly and demonstrated the ability to act like a start-up within one of the world’s largest consumer goods providers. The role of Innovation Analyst within the PDC Capability Centre is split between evaluating new capabilities and internal builds to support the work of market- and category-facing PDCs.

Before joining the PDC, Elspeth was completing her doctoral thesis in Biopharmaceutical Process Development with Newcastle University, following a MEng in Chemical Engineering with Pharmaceutical Chemistry.

She also holds a typical millennial resume including video games journalism, a technology editorship, and being a founding co-editor-in-chief of Newcastle University STEM Magazine {react}.

Scott Clendaniel - AI/Machine Learning Instructor, Harvard University, USA

T. Scott Clendaniel is AI/Machine Learning Instructor for Harvard University.

Previously, he was the Vice President of Analytics for Morgan Stanley, where he focused on fraud detection and prevention for the firm’s $50 trillion per year wire transfer business. 

Scott began his career as a financial services marketing executive, raised on Citicorp’s pioneering data-driven practices. In 2001, he transitioned to Data Science, specializing in predicting consumer behavior such as transaction fraud (Dell Computer, PayPal, Sears), donations (St. Jude’s Children’s Research Hospital) and customer response (Mercedes, Los Angeles Times, AOL).


Scott Hendrickson, PhD - Director, Data Product and Services, Notion, USA

Dr. Scott Hendrickson is Director of Data Products at Notion Inc., a leader in IoT for home environment awareness. Notion partners with Insurers and home owners world wide delivering awareness solutions that avoid property loss and bring peace of mind.

Scott recently spent 6 years leading analytics at Twitter Data, working with partners and brands to discover marketing insights. Before joining Twitter, Scott worked with startups and established software companies building data analysis, machine learning, data visualization solutions and developing data strategy.

Dr. Hendrickson has a PhD in Physics from the University of Colorado, where he simulated beam particle-field interactions. 

Krassimir Kostov, PhD - Manager, Cognizant Analytics, Japan

Krassimir Kostov is a Manager at Cognizant Analytics, Cognizant Technology Solutions. Leveraging the company’s global capability, he helps leading multi-national and Japanese clients solve important business challenges by deriving value from data. As a Senior Data Scientist, his duties involve management consulting of C-level clients, as well as hands-on design, execution, and implementation of strategic Advanced Analytics solutions. Some examples include: customer acquisition, growth and retention, multi-channel marketing optimization, operations and efficiency optimization. His clients include companies from the Banking and Financial Services, Life Sciences, Manufacturing, Retail, Logistics, and Communications industries in Japan, APAC and even Europe.

Before joining Cognizant, Krassimir worked at the Analytics & Optimization Division of Netyear Group Corporation (NGC), a Japanese Digital Marketing agency. He was responsible for growing the Customer Analytics team’s Advanced Analytics and Strategic Solutions for clients in the luxury and fashion goods, insurance, automobile re-sale, and pharmaceutical industries. Employing NGC's unique data-driven approach to Digital Marketing, he and his team created value for leading Japanese and global clients, by optimizing their ROI across channels and customer lifecycle. He also contributed to the NGC’s blog, writing on Advanced Analytics topics.

Prior to Netyear, Krassimir was an Assistant Manager at the Analytics team at the Hongkong and Shanghai Banking Corporation (HSBC), USA and India. His responsibilities included end-to-end development of Predictive Analytics models and strategies, which empowered internal clients to make more informed data-driven decisions. Major clients were Marketing Campaign Management, Assets and Liability Management, Online Savings, Branch Network Management, Product and Pricing, and Call Center Operations.

Krassimir is a Data Scientist with multi-geographical experience, and an extensive know-how in management consulting, acquisition, CRM and multi-channel analytics. He holds a PhD from the University at Buffalo, and an MA from the University of Delhi.