Charlie Sung Shin - Vice President of Strategy & Analytics, Major League Soccer, USA

Charlie Shin is an experienced sports executive with more than 20 years of experience in customer strategy and marketing. He joined Major League Soccer in 2006 and currently serves as VP of Strategy & Analytics. In this role, he oversees the Enterprise data strategy and supports the development of league-wide strategic business and analytic initiatives.

Prior to joining MLS, Charlie was a senior business consultant at IBM Business Consulting Services and PwC Consulting for more than six years. He managed various projects involving customer strategy, go-to-market strategy, business analytics, customer segmentation and new business model development. In addition to his role with MLS, he serves as an adjunct professor at New York University’s graduate program for integrated marketing.

Charlie holds a BA in business administration from Yonsei University (’97) and an MS in sports business from New York University (’07).