Charlotte Preut is heading the Measurement & Analytics team at Zalando Media Solutions. In this role, Charlotte is responsible for managing projects on measuring and improving marketing efficiency across external and Zalando internal clients.
Previous to that, she was in charge of the Marketing Intelligence department at Zalando for more than 7 years, focusing on analytical concepts regarding marketing steering KPIs, attribution logic and efficiency testing.
Charlotte started her career in digital economy at Rocket Internet in 2009.
Additionally, she consults and gives lectures on marketing measurement and steering.