Christian Bartens - Director and Founder, Datalicious Pty Ltd, Australia

Christian Bartens is Director & Founder at Supertag Pty Ltd, Director & Founder at Datalicious Pty Ltd and Data & Analytics Expert Group Chair at Australian Direct Marketing Association (ADMA). As a data evangelist and pioneer in digital marketing and web analytics, Christian has spoken at various conferences about the power of data in optimising marketing communications. He works closely with leading industry bodies and solution providers and regularly gets invited to industry councils, customer advisory boards and beta testing programs to help shape industry best practice.

Christian Bartens is passionate about the power of data and how it can help shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, he established Datalicious, a new breed of agency that strives to makes data accessible to non-analysts and provides actionable insights to marketers.