Damien Crittenden is the Vice President, Client Strategy, for Xaxis, across Asia Pacific. With an expertise in all aspects of ‘data-driven marketing’, he is passionate about helping clients identify insights from data, and actioning this across all aspects of their marketing programs. Damien is uniquely positioned to do this as he comes with 20 years' experience having held previous roles across a range of disciplines including Research, Digital Strategy, Media Planning, Analytics and CRM.
Damien is actively working to bridge the gap between Insights (primary research) and Analytics (advanced analysis), and is successfully doing this through the Xaxis approach to Audience Planning.
Damien is currently contributing to an IAB White Paper on this topic. Damien is a regular industry advisor and speaker at notable industry events regionally and globally.