Daniel Sacks - Client Lead, Brand Measurement, Google, USA

Daniel Sacks is a Measurement Lead at Google where he works with leading advertisers across industries to effectively measure and optimize their digital media performance. In his role, Daniel also leads Google's partnerships with third-party measurement and research firms to facilitate accurate measurement across Google's media properties.

Prior to joining Google, Daniel was a Strategy Manager at MarketShare (now Neustar MarketShare) where he was responsible for the development and execution of his client's media mix models and multi-touch attribution solutions.

Daniel is an LA native where he currently lives with his wife. He has a Bachelor's Degree from the University of Wisconsin, Madison and an MBA from the Anderson School at UCLA.