Dr. Ralph Wirth - Director, Digital Innovation Hub, Schaeffler, Germany

Ralph Wirth is Director, Digital Innovation Hub at Schaeffler.

Previously, he was VP Technology, Sales Effectiveness at SUPERCRUNCH by GfK. In this role, he proved that leading a big, cross-functional team of cutting-edge IT and data science experts does not necessarily require you to be a total nerd best hidden behind his computer.

While being an award-winning author of numerous methodological publications, his educational roots in Business Administration and Economics explain why he puts a strong emphasis on developed analytics solutions being understandable and providing genuine business value.

Prior to his current position, Ralph held different roles in Marketing & Data Science and innovation management and finished a PHD in the area of choice modeling.