Eric Weaver, a digital marketing veteran who has spent 27 years creating digital advertising, content and experiences for large US and global brands. is the CEO & Co-Founder of Transparent Path.
Previously, he was VP of Communication & Marketing Solutions for Xerox, where oversaw the company’s digital marketing services practice, focused on providing US Xerox clients with content marketing, marketing automation and customer experience advisory services.
Before to his role at Xerox, Weaver held roles in both advertising agencies and management consultancies — roles such as ad agency CEO, VP of business strategy, and creative director. Over the years, he has counseled both large corporate clients and governmental agencies in the areas of competitive advantage, customer experience, and digital transformation. Weaver has guided over 80 household brands, including Amazon, BMW, the Bill Clinton Administration, eBay, Ford, General Electric, HP, Kraft Foods, the Mayo Clinic, Microsoft, Starbucks, T-Mobile, and the US Department of Commerce.
Weaver has been twice recognized as one of the Top 50 Marketing Thought Leaders Over 50 by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Inc. Magazine, MediaWeek, the Seattle Times, and the Washington Post. He speaks globally on digital marketing, internal transformation, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for the University of California at Berkeley, Pepperdine, Dublin City University and others.
Eric is a summa cum laude business graduate of Xavier University, and splits his time between New York and Seattle.