Frederic is Global COO and UK CEO at S4M.
Fred is regarded as a leading figure in digital media, launching Publicis Group Media’s first interactive division in Paris back in 2000. He relocated to London in 2005 to found and launch Zed Digital in the UK, and over the next few years rolled out the brand across more than 30 markets across EMEA and APAC. He then became MD of the Vivaki Nerve centre in Europe before being promoted to Global Chief Digital Officer of ZenithOptimedia WW. After Publicis acquired Performics, a US digital Performance Marketing agency part of Double Click/Google, Fred became Regional CEO of Performics for EMEA until March 2015.
In April 2015, Fred decided to deep dive into the start-up world, following his passion for Mobile and Tech, joining S4M. With offices in Paris, London, NY, Singapore and San Paulo, S4M is a growing Analytics & Programmatic Mobile start up, providing complete and flexible solutions to manage Mobile ad campaigns. S4M finalised its Series A round of funding for an amount of $8m in May 2015.