G. Christopher Madison - Managing Director, Isobar, Kenya

A business builder, Chris began his career in New York as the Cross Cultural Marketing Manager for the launch of HBO’s hit television show Sex and the City. Managing some of HBO’s most noted advertising campaigns, Chris was instrumental in introducing new digital trends to the company. In his early 20s, Chris was fast becoming an innovator in all phases of 21st century digital technology.

Quickly, his entrepreneurial instincts kicked in, he jumped from HBO to start his first international adventure, “Who Wants to be a Millionaire – Caribbean” show. Christopher, wrote the business plan for the production house that produced the inaugural Who Wants to be a Millionaire TV series securing the initial 1 Million USD set-up investment. Nicknamed “The Millionaire Kid”, Chris sold the share in the company after two year to travel the world and teach at Rutgers University.

Chris joined WPP in 2007, the largest Advertising and Marketing Service Company in the world, Chris won wide acclaim for his work in both Mobile and Social Media measurement in Asia. He built Millward Brown's Asia digital advertising consulting business from scratch to $15MM in 4 years which earned him a seat on their digital board. Still in his early 30’s, he became a sought-after speaker on digital advertising, for such notable companies as Microsoft, Google and Yahoo!. Christopher has worked on campaigns in over 50 countries across North America, South America, Africa and Asia.

Today, Chris is considered one of the industry’s top digital talents and is a partner at TBWA East Africa. Only 8 months old, the company has already collected an impressive portfolio of clients including Tigo, Stanbic Bank, Kenya Airways, Axe, Visa, Liberty Insurance, Pepsi and Mobile Planet. As an owner, he serves as an internal consultant providing expertise in new media including mobile and mcommerce.