Gary Roddy works in the global strategy team for Carat Global, helping deliver innovative solutions using data across all sectors and all countries. Prior to this, he was Business Development Director, Ad and Audience Measurement at Research Now, where was responsible for selling the company suite of Ad & Audience Measurement systems.
Previously he was an associated research global research at IPG Mediabrands. Gary is an experienced Director of Research and Insights. He is the former Director of Research and Insights of MBC Group at Middle East Broadcasting Corp and most recently was at BARB working on providing understanding the change that is needed in measuring media consumption. Gary has worked in media and media research for most of his career. He started off in television and moved into the world of new media. He was the first person to present the web visitor information for the channel 4 website.
His obsession with research encompasses all media and how they all should be developed and used to develop a better understanding of the opportunities offered. He has spoken at industry conferences across the world about the effective use of information provided by the wonderful world of the Internet.