Guillermo Abud is a global marketing and digital media executive with great experience in all things digital, social media, data & programmatic, helping companies drive business transformation and growth. Memo has succeeded in working internationally in the United States, Latin America, and Europe in roles such as management, sales and digital media.
Today, Memo is VP Business Development, US Hispanic, LATAM & Spain having the main objective to drive the company’s business growth through strategic partnerships with top agencies and advertisers in the Spanish language markets.
Previously, he worked at Vix as Head of Global Partnerships and Programmatic. Before that, and for over 9 years, he worked at Publicis Media and for the last 5 years in the company he was Vice President, Digital Director and Head of Programmatic, working on multicultural clients. Prior, he worked at SMG Latin America, TV Azteca, Cyclelogic Mobile Solucions, IFX Networks Mexico & Tutopia.com.