Hanan Belarbi - Head of Data EMEA, R/GA, UK

As Head of Data, EMEA, Hanan Belarbi is responsible for leading the strategic evolution of R/GA London’s global data capability, helping create transformative opportunities for clients and ensuring that data as a capability is built horizontally across each of R/GA’s core services.

Working at the crossroad between analytics, technology and business, Hanan has spent the last 10 years helping clients in their decision making by being data informed. She has delivered a multitude of projects with various analytical complexity from descriptive to prescriptive analytics.

Prior to joining R/GA, she held the role of Head of Data Europe at Naked Communications, who she joined in 2014. During this time Hanan built and developed high performing teams (Data Scientists, Data Analysts, and Insight Analysts) and led them in the delivery of complex analytical projects. While at Naked Communications, she also developed customer segmentations and attribution models for clients such as Virgin Atlantic Airways (VAA), Surfstitch Group and eBay. Prior to Naked Communications,Hanan held the role of Customer Insight Manager on the Shell Account at Wunderman and worked for consultancies in Paris.