As Head of Data, EMEA, Hanan Belarbi is responsible for leading the strategic evolution of R/GA London’s global data capability, helping create transformative opportunities for clients and ensuring that data is an enabler across each of R/GA’s core services and clients.
Working at the crossroad between data, technology and business, Hanan has spent the last 10 years helping clients becoming data-enabled. She has delivered a multitude of projects with various analytical complexity from descriptive to prescriptive analytics.
Prior to joining R/GA, she held the role of Head of Data Europe at Naked Communications, who she joined in 2014. During this time Hanan built and developed high performing teams (Data Scientists, Data Analysts, and Insight Analysts) and led them in the delivery of complex analytical projects. While at Naked Communications, she also developed behavioural segmentations and attribution models for clients such as Virgin Atlantic Airways (VAA), Surfstitch Group and eBay. Prior to Naked Communications, Hanan held the role of Customer Insight Manager on the Shell Account at Wunderman and worked for consultancies in Paris.