Haruko Minagawa - Touchpoint Evangelist, Hakuhodo, Japan

Haruko Minagawa is a Touchpoint Evangelist in both Hakuhodo, a leading advertising agency in Japan and TBWA/HAKUHODO, a joint venture of TBWA and Hakuhodo Inc.

Haruko oversees integrated communication from the media side, on clients such as VISA, Estee Lauder, Haagen dazs and Nissan. She specializes on Touchpoint Management, and oversees the total communication strategy to ROI reports, seeking new measurements and new KPI and looks out for new technologies to develop new businesses.