Heather Dougherty is the Senior Director of Professional Services of Resonate where she consults with clients to drive customer acquisition and retention through segmentation strategies.
She has been measuring the impact of online consumer behavior on commerce and marketing since 1997. Prior to joining Resonate, Heather was with Experian Marketing Services for over 6 years as a Research Director, where she led a team of analysts that leveraged Experian data assets to deliver strategic insights through client engagements, webinars and industry events.
She has presented insights at events and authored papers for ESOMAR Congress, Print and Digital Research Forum, ARF Audience Measurement and Brand Innovators.
Before her time at Experian, Heather also worked at Nielsen and Jupiter Research, covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.