Hitoshi Nakagawa leads the analytics-squad at Ogilvy Japan, responsible for consumer analysis, campaign evaluation, data strategy and consulting.
He began his career as marketing consultant and made achievements in such field of marketing planning, product development, CI project based on data analysis. Later, he served as data analytics services at an international advertising agency after launching the R&D team in a digital marketing vendor for application and development of its service. His influence widely spread the notion of the data utilization method not only to a number of clients but also the digital marketing industry.
He has been constantly playing a professional role in data analysis to apply to marketing, giving lectures at statistics and digital marketing seminars. His unique background includes dinosaur fossil excavation in his university years.