Hong Cui - Director of Brand Management, Tsingtao, China

Hong Cui got her MBA from Fudan University. As a senior engineer and senior brand manager, she is a veteran in technical and scientific research fields, as well as in the field of comprehensive management. Since 2002, she has taken the charge of strategic research of Tsingtao brand and 360 degree brand management. She is the first Director of Brand Management in Tsingtao Brewery Company and the first Director of National Media Strategy.

She has accumulated a lot of experiences from her more than 10 years professional career. She is good at brand management strategy, media strategy, events marketing, Olympic marketing, integrated marketing and media system construction. She has led six brand campaigns with great influence on its target audience and won a dozen of professional awards in China. She is a frequent speaker and was awarded Person of the Year in 2009.