Ioana Badea is Director of Strategic Pathfinding at Facebook.
Previously she led the Global Insights & Analytics team at Intel, acting as a partner to Intel’s strategy office, global marketing, and business units. The charter of her team was to provide vital support for market insight and strategic foresight as a foundation to build brand relevance and accelerate Intel’s growth. Her team advocated the voice of the market throughout the product development life cycle, including various initiatives to detect global market trends, understand end-user needs, monitor changes in people attitudes and behaviours, and turning the learning into actionable recommendations.
In her 16 years with Intel, Ioana has acted as a champion of market-driven insights to inform strategic business decisions in marketing, long lead technology and specific form factor innovation. Prior to joining Intel, she held a variety of market research roles on the client and supplier side.
Ioana holds a Nuclear Energy Engineering degree from the Polytechnic University of Bucharest, Romania. In her spare time, she enjoys the ongoing study and practice of dance, yoga, and painting.