Jake Sroczynski works at Amnet Group US – The Dentsu Aegis Programmatic Experts as VP of Analytics. He leads a team of experts responsible for delivery analytic solutions based on deep understanding of programmatic data dynamics. In this role, Jake and his team develop various approaches to lift testing at scale, Multi-Touch Attribution, dynamic pricing and price optimization among others. On the daily basis, Jake works with fortune 100 brands that present him with unique challenges in measuring, optimizing and reinventing their programmatic media investment.
Previously, Jake was Director of Strategy at MarketShare, a global leader in marketing attribution technology, where he led teams of data scientists, statisticians, and technologists to deliver world class solutions to world’s best known brands.
In his early career, Jake worked at Fidelity Investments, one of the largest brokerage firms in the world.