Jakob Kofoed - Nordic Head of Data & Analytics, GroupM, Denmark

Jakob Kofoed is working at GroupM where he is the Head of Data and Analytics in the Nordics. 

He has over 15 years of experience in marketing effectiveness and consulting specializing in using advanced analytical techniques to help clients grow their brand and business. Jakob has worked for clients across a range of different geographies and industries including Telco, FMCG, Finance and Retail. 

Previous to his current job Jakob worked at MEC, ohal and most recently as global CTO for Data2Decisions.