Jerome Shimizu, one of the leading data scientists in the U.S., is the Co-Founder and CEO of DoGood Media. He has been a key driving force behind several of largest and most respected digital media accountability platforms in the industry. These platforms influence, optimize, and reallocate billions of dollars in media annually. Pioneer of some of the first ever studies conducted to measure the Sales ROI of Digital Brand Advertising, including the first ever to use retail POS data.
Prior to DoGood Media, Jerome was Chief Research Officer at Millward Brown Digital, InsightExpress and Co-founded Nielsen Catalina Solutions including authoring the methodology.
He graduated from the University of Chicago with honors, and was recognized with the distinction of Honors in Economics for his thesis on lottery tickets as a regressive form of taxation.