Joey You is currently Associate Director of Communications Advanced Analytics at Bristol-Myers Squibb.
Prior to joining the client side, he was Group Director of Advanced Analytics at Initiative. Before Initiative, he was Director of Video Analysis and Senior Partner of Xaxis/GroupM Group.
Prior to joining GroupM, he was Vice President of Quantitative Analysis at Nielsen for four years, focusing on media and data integration research.
Joey has extensive experience on marketing mix modelling, commercial data science, digital, programmatic, TV and outdoor media analytics and product development.
He has also held various positions at Liberty Mutual Insurance Group, Hilton Grand Vacations Club, University of New Hampshire and University of Central Florida.
Joey received his Master and PhD in Statistics from the University of California, Santa Barbara, in 1999 and 2002 respectively.