John-Alistair George - Global Head of Data Strategy, IPG Mediabrands, USA

With over 20 years of experience in media agency and advertising and having worked in over 8 countries, John-Alistair George utilises his passion and commitment to ensure company’s products and capabilities are ahead of industry trends by archetyping the next generation of data strategy, technologies and partnerships; all with the intention to drive performance, audience insights, brand safety and optimisation strategies for clients, by providing unique and forward-looking ideas to better serve a company’s brand and its relationship with its customers in relevant and strategic ways.