Julian Elliott - Chief Data Officer, Tyrell Corporation, UK

Julian Elliott the Chief Data Officer of Tyrell Corporation.

Previously, he was the Global Chief Data Officer for Dentsu Aegis Network (DAN). In this role, he defined the Network’s strategy for Data and Analytics, the capabilities needed to deploy the strategy and works with the Network’s brands such as Carat, Vizeum, Isobar etc. to continually improve the data and analytics capability provided to clients.

Julian really enjoyed helping DAN colleagues and clients to use data in new and innovative ways to build their brands and achieve their business outcomes.

Prior to working at Dentsu Aegis Network, Julian worked at Director level in various data-intensive sector-leading companies, including Lloyds Banking Group, British Gas and Direct Line Group. These roles were all centred on commercial transformation using novel data and analytics approaches to drive meaningful business value, improve customer experience and enhance brand value, moving from segments of millions towards segments of one.

Julian’s experience includes running CRM teams, retention teams, implementing CRM systems, real-time multi-channel Best Next Action, marketing effectiveness … the analytics and modelling teams to power all these activities.

Outside work, Julian enjoys skiing, scuba diving and Formula 1. He would like to be better at photography and do more cycling.