Karen Caulfield - GVP, Global Data Products at Acxiom, USA

Karen leads Acxiom’s global data product division with responsibility for data product strategy and the expansion of Acxiom’s data capabilities across global markets and across the digital ecosystem.

Karen’s expertise lies in the design, development, and implementation of customer targeting and engagement strategies. Karen has deep experience across all aspects of the data ecosystem and is an expert on the nuances and complexities of the global data landscape.

Before joining Acxiom Karen was Vice President of Global Data Solutions at Merkle where she focused on expanding Merkle’s data solutions into new global markets as well as working with clients to expand their CRM strategies across geographies. Prior to that, she held multiple roles in Europe and the Americas with ICLP - the global loyalty agency - gaining significant on-the-ground experience across EMEA, Latin America, Asia Pacific, and North America.