Kate Sirkin - EVP, Global Data Partnerships, Publicis Spine, USA

Kate Sirkin is the EVP Global Data Partnerships of Publicis Media.

Most recently, she was EVP Research of Starcom MediaVest Group. 

Previously, Kate was Vice President and Practice Lead, Analytics and Insight Americas and Audience Insight Global at Publicis Media, where she managed a massive worldwide budget as she managed emerging trends, data and support for Publicis Medias, initiated proprietary studies and acted as the company's voice on many critical media issues.

Throughout her career, Kate has spearheaded research initiatives that have helped to expand the field of communications research, from early investments in brainwave monitoring to evaluate impact on attention levels and eye tracking in pursuit of optimal OOH context, to single source analysis and fusion.