Ken Mallon is SVP of Measurement Sciences at Samba TV. In this role, he manages the global data science, analytics, ad research and audience insights teams. These teams help marketers better understand audiences, TV viewership and how advertising works across screens to drive results.
Before joining Samba TV, Mallon has held product and analytics leadership roles since 2000 at top publishers (Microsoft, Yahoo), market research companies (Dynamic Logic/Millward Brown, Ipsos ASI) and smaller innovative companies (4INFO and Jornaya).
At these companies, Mallon has focused on identity, data and analytics products, services and technologies used for market research; ad effectiveness; insights services and products; and targeting and measurement solutions.
When he is not busy as a technology executive, Mallon enjoys spending time with his family in San Jose, California and volunteers as a mental health advocate and psychotherapist, providing services to children and families in crisis.