Lars Bjorge - Chief Digital Officer, PHD, Greater China

Lars has 18 years of marketing experience, the last 15 of them in digital. After launching and building Proximity BBDO and Tribal DDB in his native Norway, he came to China 4.5 years ago seeking new challenges. As Head of Digital Strategy at PHD China he is leading 6 teams of digital planners, as well as commercializing and deploying 5 OMG specialist digital units in search, social, mobile, programmatic and measurement/ analytics across PHD clients.