Laura Chaibi - Digital Insights and Strategy Advisor, LauraChaibi.com, UAE

Laura Chaibi has over 15 years of digital media experience and is Digital Insights and Strategy Advisor of LauraChaibi.com.

Previously she was Head of Market Intelligence and Syndicate Digital Data of MBC, in Dubai, UAE and worked internationally for Yahoo, France Telecom (Orange), the BBC, and AOL UK.

In 2014, she was chosen for a prestigious award as one of the ‘women of tomorrow’ to watch in media. Judges included ‘women of today’ business leaders: Nicola Mendelsohn, EMEA Facebook Vice President, and Karen Blackett, OBE and Mediacom CEO.

She has spent over a decade on digital media measurement, measuring the first live streaming TV show the BBC aired on mobile in 2005 and has worked on 360 degree cross media measurement for just as long. She has been involved with I-COM since its first event in 2005. Her first patent invention application with the US and International patents and trademark office was filed in 2012 called ‘digital memories for advertising.