Laura Ludena - Head of Brand Research, Google, US

Laura Ludena joined Google in 2011 as Head of Market Insights for Spain and was promoted to an expanded role in 2014 covering also MENA, Turkey and Portugal.

Prior to that, she was the Consumer Insights Manager for General Mills Spain during 4 years after having worked for well known research agencies like Ipsos for 8 years. Her main area of expertise is advertising effectiveness research. Currently, she works as Senior Research Scientist in Google US , where she is leading cross media effectiveness research efforts and supporting the development of global key measurement products for the company.