Laurie Dewan - Director, Consumer Insights, Electronic Arts (EA), USA

Laurie Dewan is Director, Consumer Insights of Electronic Arts (EA).

Previously, she was Vice President, Research Insights and Data at BabyCenter. Laurie managed the global knowledge needs of BabyCenter including trade and consumer research strategy and implementation. Under her leadership, the Research and Analytics team provided the deep audience insights that drive BabyCenter's products, user experience, and services. Laurie worked closely with the BabyCenter data team as they provide advanced business intelligence, audience measurement, and campaign effectiveness tracking. She also overseed projects and partnerships using health data in support of BabyCenter's mission to improve the wellness of pregnant women, children, and new families globally.

Laurie has 15 years of experience forming and executing research-driven content strategies for major entertainment and technology companies including 20th Century Fox, Movielink, Netflix, Warner Bros. and Rdio. Dewan holds a Bachelor of Arts degree in Psychology from Amherst College and a Master of Business Administration degree from the Stanford Graduate School of Business.