Lucien van der Hoeven - GM EMEA, Analytic Partners, Germany

Lucien is a General Manager at Accenture’s Digital Analytics team for DACH. He is passionate about making “big data” and “analytics” work for multinationals and large national companies.

Since early 2014, Lucien van der Hoeven was MarketShare’s Executive Vice President for Europe, Middle East and Africa (EMEA). He was responsible for MarketShare’s EMEA operations and for expanding MarketShare’s leadership position in UK and DACH region.   
Lucien brings a wealth of industry background (CPG, Retail, Telco, Finance, Automotive) from his previous positions of MD EMEA for MarketShare/Neustar and MD Netherlands/Belgium for global market research leader GfK.

Lucien has also been a board member of Aimark, lecturer at TIAS Nimbas Business School, Advisory Board member at University of Tilburg and a lecturer at Avans Business and NHTV Business School.

Lucien holds a Master’s degree in Marketing from TIAS Business School, and a Master’s in Law from Erasmus University Rotterdam.