Mark Donatelli - Founder, Hive Strategy, USA

Mark Donatelli is the Founder and Principal Strategist at Hive Strategy Co., and until recently he served as Managing Director with Winterberry Group, a leading management consultancy and research firm, serving the AdTech, MarTech, Media, Publisher, and Data Industries.

Mark’s unique expertise has been developed leading strategy, product management, and data science teams at Acxiom and WPP in global executive roles. Mark's WPP journey was highlighted by serving marquee clients of the world’s largest agency holding company via dozens of agencies in their two largest operating groups, Ogilvy & Mather and Young & Rubicam.

With a broad and varied career spanning 20 years and multiple industries, Mark has first-hand experience in the development and implementation of digital transformation and business growth strategies. In particular, he has substantial experience growing businesses through data-driven customer acquisition, relationship management, data collection and use and product management. This experience combined with senior leadership roles in Military Intelligence, Business Development, Consumer Marketing, and Technology, has afforded Mark the opportunity to advise multi-national, consumer-focused companies across a range of business topics in Greater Europe, Asia-Pacific and the Americas.