Masao Kakihara - SEA Research Lead, Google, Singapore

Masao Kakihara is Senior Research Manager at Google. Based in its Singapore office, he leads various marketing research projects ranging from audience behavior research to ad effectiveness measurement for the APAC region. He has 15+ year deep work experiences in marketing research and consumer insights for fast-moving business fields such as consumer electronics and online business.

Prior to joining Google, he was Researcher and Project Manager at Yahoo! JAPAN Research, the advanced research unit of Yahoo! Japan Corporation. Before that he was Associate Professor in Management Information Systems at Kwansei Gakuin University in Japan.

He holds BA in Economics from Kwansei Gakuin University and both MSc. and Ph.D. in Management Information Systems from the London School of Economics.