Massimiliano Marinucci, PhD - IT EMEA Director Advanced Analytics, Coca-Cola, Spain

Massimiliano (Massi) Marinucci PhD, is a seasoned Marketing Scientist with more than 20 years of international experience in the FMCG domain. He is an enthusiast of science applied to business that supports and improves top management decision-making in order to achieve higher system revenues and returns. 

With a strong background in marketing research, Econometrics and Machine Learning, Massi’s responsibilities have encompassed different roles at the Coca-Cola Company, building products to drive better decision making and sharpen execution in Marketing ROI, Pricing Strategies and Consumer targeting. He is currently responsible to drive the IT Advanced Analytic Agenda for Europe, Middle East and Africa Markets. 

When not traveling, Massi enjoys reading divulgative scientific publications, practicing digital music production, and planning for the next adventure with the wife and kids.