Matt Gross is the VP Data Science at iCrossing, a full-service digital marketing agency with a history as one of the leaders in search marketing. Matt builds data products to assist iCrossing's teams that create and optimize their clients' online marketing campaigns. He has a long background at iCrossing in personally managing data-driven marketing campaigns and in managing teams that do so.
Matt has a background in theoretical mathematics, with a prior career as a corporate tax lawyer and a distinguished record as an expert chess player. As a data scientist, he has a keen interest in democratizing access to useful data and a particular focus on the use of data in the effective management of digital marketing.