Matthew Feidler - Analytics Lead, Google, USA

Matt Feidler is the Analytics Lead of Google.

Most recently, he was the Global Digital Analytics Manager for GSK Consumer Healthcare, responsible for the digital marketing data & measurement strategy across the company's leading consumer healthcare brands. 

Matt has been leading enterprise data collection, management, and analysis programs for more than 10 years, focusing on the effective use of data in improving user experience and increasing marketing ROI. 

Prior to his role with GSK, Matt was delivery lead with an audience intelligence startup, and program manager for IBM’s automated data collection group. Matt is active in the digital analytics industry, speaking at industry conferences to advance the adoption of technical best practices, user experience design & data governance.